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Championship sporting events generate $1.3 billion economic impact in the Valley of the Sun

  • Major sports events held at the University of Phoenix Stadium have created an overall economic impact of more than $1.3 billion over the past three years. The most recent event, the 2017 NCAA Final Four, generated $324.5 million for the Phoenix economy. Over the four day weekend, more than 150,000 fans attended the semifinal and championship games, and approximately 400,000 people attended Final Four festivities in Downtown Phoenix.
  • In 2016, the College Football Playoff National Championship Game and events surrounding it had a total economic impact of $273.6 million. More than 66,000 visitors came to Arizona for the National Championship Game and spent over $120.4 million on lodging, restaurants, transportation and entertainment in Phoenix.
  • Nearly 122,000 people visited Arizona for Super Bowl XLIX and the Pro Bowl in 2015, generating more than $719 billion for the economy. In addition, more than 1,000,000 fans visited Verizon Super Bowl Central in Downtown Phoenix and approximately 500,000 people attended events in Scottsdale during the week.​

Source: JLL Research; ASU W.P. Carey School of Business​




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