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Philly fast casual concepts are a growing export for the city, with more than twice as many locations in expansion markets as within the city itself

• Move over, Rita’s Water Ice and Wawa. These major Philadelphia brands may have the broadest reach today, but a growing cohort of Philly-founded mid-market concepts are gaining ground in largely urban markets coast to coast. A survey of new or newly expanding Philadelphia brands reveals that while Philadelphia still contains more of its own concepts than any other market (25), other major cities are enjoying what we have to offer.

• Honeygrow (in conjunction with its recent spinoff, minigrow) is Philly’s most proliferated concept thus far, with 32 operating locations. La Colombe follows close behind with 30 and is the one concept with more locations in expansion cities than its hometown (New York, Chicago, and DC contain a lot of draft latte fans, apparently). In fact, these three markets contain more Philly-born outposts (30 in all) than Philly itself (25).

• With ongoing growth in food halls and a trend toward convenience and experience, Philadelphia brands are likely to continue their national spread, which can in turn help to position Philly as a trendsetter. Eat your hearts out! 

Source: JLL Research

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