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Report | Perspectives on cross-border location strategy - how to conduct a financial assessment of emerging markets for global manufacturing


​Corporate real estate executives (CREs) often take a lead role in establishing operations in emerging markets. Given the complexity and lack of transparency of these markets, this role comes with inherent challenges. One very sensitive challenge to the CFO is to ensure an accurate financial view of a direct investment project. At face value, this might seem simple, but experience suggests otherwise. Internally, project teams are challenged to develop a cohesive set of project specifications and project assumptions. Externally, the complexities of emerging markets, geographic variability of factors and access to accurate data translates into substantial data mining and validation. This paper provides an overview of the key inputs needed to develop a financial model for manufacturing direct investment decisions.​

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