Report | Retail Point of View - September 2015
Will customers swap their coffee for cabernet? Want to grab a drink after work? Let's meet at Starbucks! –said, no one ever. In the next five years Starbucks plans to serve beer, wine and small plates at 2,000 locations, a mere 17% of its existing U.S. stores. So will Starbucks loyalists be eager to return after work for a cab sav and cheese plate?
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