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United States

Report | FocusOn - US Convention Markets

Summary

JLL conducted an assessment of U.S. convention center markets to test the correlation between center attendance and gross metro economic product and RevPAR.

The analysis uncovered that hotel markets experience an incremental 1.8 point annual RevPAR growth premium during the three years following a major convention center expansion. 

Looking forward, we project annual growth in convention attendance to range from 2% to 4%.

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