Report | Africa’s century: foreign direct investment trends, risks and opportunities
For many years multinational companies have lacked a coherent strategy for Africa. Risk-averse fi rms haveshied away from committing to a region long perceived as a hotbed of civil war, disease and poverty, anda frontier for primary industries such as mining and extraction. This decade, however, has marked a majorturning point for the world’s second largest continent. With attractive macro-economic fundamentals andthe prospect of 20% returns1 on foreign direct investment (FDI) projects, several countries within the regionnow present a mixture of opportunities for companies seeking to reduce cost, increase revenue, or improve/increase supply chain effi ciencies within the region. Western companies are moving into the region in earnest,helping to diversify African economies into manufacturing- and offi ce-based activities and competing againstChinese and Indian fi rms that have long been present in Africa.
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