Report | Retail 3.0: The evolution of multi-channel retail distribution
As the technological revolution accelerates, consumers have completely changed how they shop, how they make purchasing decisions and what they expect from retailers. Differentiation between purchasing channels – from mobile to online to in a store – is quickly fading. Coupled with this phenomenon are the innovations being made within the logistics and distribution sector, which provide new opportunities for retailers and suppliers to bring product “to the table” in an increasingly competitive global environment.
Consumers are armed with a vast amount of information and competitors are milliseconds away. When they shop online they expect their orders to be processed immediately and shipped to their home within a few days. When they’re in the store they can easily check for a lower price. Gratification needs to be as immediate as possible, and at the right price point. It is the age-old problem of having the right product at the right place at the right time, but now the right place is not just within the store and now the right time is much sooner than before.
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