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Report | Separating myth from truth about demand forecasting


When it comes to real estate portfolio management, demand forecasting is anything but easy. It involves gathering input from multiple sources— executive management, business lines, strategic planning, operational forecasts, economic trends, industry models—that may not be readily accessible to CREs. However, the implications of not actively participating in demand forecasting can leave you unprepared and, ultimately, be detrimental to your business.​

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