Report | Perspectives on store retailing
Deliver customer service and “experience,” and price becomes less of an issue
The critical components of consumer buying habits are price, customer service and customer experience. Every consumer weighs these considerations differently, but your store needs to stand out in at least one, and preferably two of these areas to be competitive. Trying to be average at all three is as futile as playing the middle of the court in a tennis match. You must play either the baseline or the net, or you’ll get hammered.
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