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Report | Get mobile - how to navigate the new digital playing field

Summary

E-commerce and m-commerce  - why they matter to retail

The face of retail has changed. Retail giants such as Blockbuster and Borders have fallen under the relentless advancement and adoption of technology. Retailers such as Best Buy and Office Depot are decreasing their store size in the hopes of becoming more agile, more responsive to the changing landscape.

In a world where a new iPad causes hundreds of consumers to line up outside Apple, technology and retail can no longer be viewed as separate entities; they must be interwoven.  Those who learn to harness the power of technology to meet consumers' demands and provide a rich and multi-faceted environment have the best chances of longevity and success in the industry.

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