RE License #
4 Park Plaza, Suite 900
+1 949 812 2886
Howard is Vice President of National Retail Leasing with a focus on retail properties in the West region and Hawaii. He works one-on-one with clients to develop results-driven merchandising strategies and implements an innovative, strategic approach to help increase NOI and elevate a property's merchandise mix. Howard has an extensive network of retailer relationships to attract and secure leading, revenue-generating tenants that meet consumer demands and coincide with client's investment goals.
Additionally, Howard brings added value to clients due to his tenant representation experience which further enables him to better understand tenants' needs, and thus position and lease properties for landlords more effectively.
Leveraging his comprehensive retail expertise gained over the past 25 years, Howard offers clients impactful, strategic insight to identify value-add opportunities for their investments.
Prior to joining JLL, Howard served in senior roles at Passco Companies, LLC including Managing Director and Director of Retail Leasing. As Managing Director, he managed the acquisitions of shopping centers and street retail redevelopments. His role included evaluating and assessing real estate, marketing to investment brokers, and performing thorough analysis and due diligence.
Additionally, as Director of Retail Leasing, he oversaw and was directly involved in the leasing services of the firm's retail portfolio which span from regional malls and lifestyle centers to power centers, neighborhood centers and new developments throughout the U.S.
His additional experience includes working in various real estate firms including JLL, Westfield Corporation, Staubach Restaurant & Entertainment Group, Lord & Associates, Glimcher Realty Trust, Center Trust and Grubb & Ellis. From strategic leasing oversight and successful deal negotiations to global retail consulting on high profile developments, Howard has acquired immense retail expertise, and has established tremendous retailer and brokerage relationships across the country that benefit clients.
Education and Affiliations
Howard attended the University of Southern California. He is a member of the International Council of Shopping Centers (ICSC) and holds two professional designations, Certified Leasing Specialist (CLS) and Certified Retail Property Executive (CRX).