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Current responsibilities 
Christine Firstenberg specializes in shopping center development/redevelopment, urban retail revitalization, tenant representation, and leasing neighborhood and community centers. Her area of expertise is representing national, anchor retail chains in the San Francisco Bay Area.

Christine has 29 years experience in the greater San Francisco and Northern California retail real estate industry. Christine is currently a Senior Vice President with JLL. Prior to that, she founded Metrovation Brokerage, which she formed in 2002 with ICSC retail legend Merritt Sher, and led for 13 years. Prior to that, she spent nine years at San Francisco-based Terranomics Retail Services and six years at McMasters and Westland/TRI in Walnut Creek. 

Over the last two decades, Christine has been very active in sales and leasing in the retail real estate industry. In her career she has sold over 3.2 million square feet of retail product either to tenants or developers/investors.  

Over the course of her career she has been involved in over 500 leasing transactions, totaling over 1.3 million square feet of leases. This includes pre-construction leasing, ground-up leasing, master planning, merchandising planning and repositioning leasing. She also has represented national anchor retail chains in the San Francisco Bay Area including:
  • Kohl’s 
  • Andronico’s Markets
  • Safeway
  • SteinMart
  • Office Depot
  • Century Theatres
  • AMC Theatres
  • Costco
  • The Mills Corporation
She has consulted to cities, serving for two years as the Retail Consultant for the Office of Economic Development in the City of San Jose, two additional years as Retail Consultant for the Redevelopment Agency of San Jose. Other city involvement  include, Oakland, Brentwood, Fairfield, Hercules, Concord, Richmond, El Cerrito, and the County of Alameda, all in the San Francisco Bay Area.  Her direct connection with City officials allows her access to site information critical for a comprehensive site analysis for tenants.

Education and affiliations
Christine has been politically active in the Bay Area, serving as Vice President and Board Member of the Contra Costa Council for 18 years. As well as holding a leadership role with ICSC for nearly 24 years, serving as the Government Affairs Chairman, Program Committee Chairman  and as founder of the ICSC Alliance Program in Northern California, on which she is still Program Chair. ​