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Our people

Current responsibilities
Carlos Serra is a Managing Director and Southwest Regional Manager of JLL’s Project and Development Services. He is a proven leader with more than 15 years of international real estate and construction experience.

Carlos currently manages a team of more than 70 professionals throughout Southern California, Nevada, Hawaii and Arizona. His team manages more than 200 projects with a total value of $600 million annually with major accounts including DIRECTV, The Dorchester Group, The Walt Disney Company, Wells Realty, and NBCUniversal.

Carlos is responsible for implementing best practices on all projects, and ensuring the team’s highest customer satisfaction scores on each project.

As a development professional he specializes in advising developers in site selection and acquisition, best-use analysis feasibility studies and creating and managing capital cost budgets and cash flows.

Specialties
Carlos specializes in key asset classes; commercial offices, resorts and hotels, retail, multi-family, educational, P3 (Public Private Partnership) and industrial.

Experience
Prior to joining JLL, Carlos was the US West Region Manager for the Project & Cost Management division of a Fortune 500 company as well as their Los Angeles Operational Manager.

There he was responsible for leadership level collaboration within key business units; delivering project and cost management, workplace strategy, sustainability, interior design, architecture, planning and economics.

Carlos advised clients on real estate development portfolios from under $10MM to more complex syndicated deals over $500MM throughout North America. This experience included both fit-out and ground-up construction.

Key transactions
• Ritz-Carlton Residences, 40 story        
• Rowland Heights, Mixed use, 200,000 s.f.
• Nestle CRE, Multiple locations        
• Telus Tower, Commercial office, 800,000 s.f.
• Ritz-Carlton Hotel/Residences, 53 story    
• County of LA Deferred Maintenance
• Hamilton General Hospital, P3        
• GTAYC Detention Center, P3

Awards
Carlos is the recipient of the Dearle & Henderson advanced real estate economics award.

Education
Carlos holds a BSc Quantity Surveying degree from the University of Northumbria, UK. Carlos has professional experience covering both Europe and North America.

Affiliations
He is a professional member of the Royal Institution of Chartered Surveyors.