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Current responsibilities
At JLL, Mr.  Hartmann leads the Asset Management & Advisory Services Practice as Managing Director for the Hotels & Hospitality Group, in North America. Jones Lang LaSalle has 350 hotel industry experts in 49 offices throughout 22 countries worldwide. Mr. Hartmann and his team have asset managed over 40 hotels throughout the Americas over the past one to three years ranging in size from 30 to 1,600 rooms and including brands such as Marriott, Ritz, Hilton, Starwood (Sheraton & St. Regis), Hyatt, Four Seasons,  Wyndham, Viceroy and Fairmont (Plaza Hotel).

Greg has specialized in hotel and real estate counseling, development, feasibility, valuations, asset management and competitive hotel and corporate analytics including branded and independent multi-property portfolios ranging from 10 to over 600 hotel portfolios. He has performed assignments for over 12,000 hotels, resorts, casinos, conference centers, golf courses, ski resorts and timeshare facilities in all 50 states and throughout North America, Latin America, Asia, the Middle East and Europe. A frequent industry speaker and author of numerous articles relating to hotel development, operations, maximizing profitability, ROI, market dynamics, asset management, competitiveness, capitalization and brand equity. Additionally, Greg has owned, operated and developed hotel, bar & restaurant, office and recreational facilities as principal investor and/or promotional partner over the past decade. Greg is considered one of the foremost industry experts on hotel development and investment.

Prior to joining JLL, Greg created STR Analytics with Randy Smith as a wholly-owned subsidiary of Smith Travel Research to facilitate client advisory and new analytics product development for the 25-year iconic hotel industry performance monitoring company. In the process, Greg and the team he assembled at STR Analytics developed asset and investment management tools that are currently being used by thousands of hotels globally. Previously, Greg founded and built the 20-person Boulder Office of HVS International and was a principal with Steve Rushmore in 10 HVS offices in Dallas, Miami, Chicago, Denver, Mexico and specialty divisions in Hotel Management, Asset Management, F&B Consulting, Investment Banking, Golf Services, Technology Consulting and Convention Facilities.  

•    Frequent industry speaker
•    Author of numerous articles relating to hotel operations, maximizing profitability, ROI, market dynamics, asset management, competitiveness, capitalization and brand equity

Education and affiliations
Greg is a graduate of the Cornell Hotel School and holds the designation of MAI from the Appraisal Institute, Certified Hotel Administrator from the American Hotel & Lodging Association and is a member of the Royal Institute of Chartered Surveyors (MRICS) and the Hospitality Asset Management Association (HAMA). He was an adjunct professor at the University of Colorado and Executive Director of the Center for Sustainable Tourism at the Leeds School of Business. He is the founding investor and a current board member of Sustainable Cards LLC that manufactures the most environmentally-friendly hotel key and gift cards made today.