Skip Ribbon Commands
Skip to main content

Our people

Alex specializes in the representation of technology, venture-backed and law firm clients in San Francisco as a member of the firm's Tenant Representation group. He has represented tenants in lease transactions comprising over 7 million square feet in multiple US markets. Alex's passion is taking the processes, strategies, and technologies honed over 11 years of experience servicing some of the firm's largest accounts and scaling them down to high-growth companies seeking their first or second office spaces in order to best position them for long-term success with their next office(s) on the firm's scalable platform.

In 2012, Alex aided in the creation of the firm's national High-Growth Services Group to deploy firm resources to, as well as establish best practices for, the specific needs of high-growth technology occupiers.​

A transplant from Washington, DC, Alex cut his teeth as a financial analyst for major corporate accounts in the region. During his DC tenure, in 2007 Alex served as a founding member of the Law Firm Services Group -- a brokerage line dedicated to developing specialized occupancy strategies for law firms in a rapidly changing legal service​s environment. 

Then he caught the startup bug himself…

Alex knows the particular challenges facing startups and fast-growing technology companies first-hand. In 2013, alongside his brokerage role at JLL, Alex conceptualized and co-founded HiRise (, a peer to peer marketplace for small suites and under-utilized office space. HiRise is now a wholly owned subsidiary of JLL.

Mr. Lassar advises clients on an international multi-market basis, but currently focuses his practice locally in San Francisco, CA. 

Notable Clients
Plaid Technologies
Education Superhighway
Move Loot
1776 / The Hattery

Education and Affiliations
Washington University in St. Louis, BSBA in marketing
Washington University in St. Louis, BA in psychology