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Why Utah keeps luring talent

Why Utah keeps luring talent

By Caroline Brooks | Caroline.Brooks@am.jll.com | @CarolineKBrooks

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"Greetings from Utah" by Boston Public Library is licensed under CC by 2.0

What began as a subtle migration to Utah five years ago has become an all-out flood. JLL reported on the rise of the "Silicon Slope" last September, and now the mainstream media is taking notice too.

At recent count 300 companies had moved to, or expanded their office presence in, Utah. The state houses 4,300 tech companies, including Adobe, eBay and Reddit.

"This is the region to watch as it could become Silicon Valley no. 2 in the next few years," JLL's Jim Baulderson told Real Views last year.

It isn't just tech-giants opening offices in Utah, though.  Following JLL's report last year, the Brookings Institute recently published research, prompting The New Yorker story, on the socio-economic factors luring innovators from all industries to Ogden, Salt Lake City, Provo and Draper. From tax breaks and affordable real estate, to an educated talent pool (many of whom are Mormon with resumes boasting foreign-language skills gained during missionary trips) to a breathtaking setting, there's plenty of reason to believe Utah isn't done yet.

Read JLL's story, "Utah's downward slopes attract rising talent," or see Brookings' findings in the February 3 edition of The New Yorker.


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