30 October 2014
Some call it a revolution. Others, a renaissance. Call it what you will, but the fact is: big data has a massive impact on how organizations make decisions. From how hospitals care for patients to monitoring Manhattan’s electrical grid, having knowledge from big data reporting means having power.
Commercial real estate is no different. The industry has always relied on data, but the landscape has recently changed: technology has spurred the evolution of analytics into a vital part of business decision making.
David Kollmorgen, International Director and leader of JLL’s Business Intelligence (BI) group explains what we need to know about the new data frontier–and what we can learn from buildings.
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