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News release

Atlanta

Jones Lang LaSalle to Spread the Cheer and Drive Sales on Black Friday

Jones Lang LaSalle-managed malls to drive traffic and sales through innovative marketing efforts


ATLANTA, Nov. 23, 2009 – While holiday spending is expected to be up this year, Black Friday remains make or break for many retailers.  To maximize sales and drive traffic throughout the holiday season, Jones Lang LaSalle-managed malls have new ideas to bring their annual ‘Spread the Cheer’ campaign to life.  The firm is combining traditional marketing methods and new innovative campaigns to capture consumer interest.  Malls will share insider intelligence on the best products and offers at the malls through Twitter, texting and Facebook while also engaging them with events, giveaways and random acts of kindness.

“Black Friday is one of the biggest days for the retail industry.  With this in mind, our marketing teams have pulled out all the stops to make this a strong sales day,” said Greg Maloney, CEO and President, Jones Lang LaSalle Retail.  “From our own research we know that digital media has forever changed how consumers behave, communicate and even shop.  Our malls’ integrated campaigns engage the consumer and make them an active part of the promotions and events.”

Black Friday Promotions

On November 26, participating Jones Lang LaSalle centers will hand out goodie bags with retailer coupons, free gift cards and other prizes as well as offering early bird door-buster specials.   Jones Lang LaSalle centers will also offer enhanced customer services to make shopping trips as convenient as possible.  For example, Serramonte Center in California will utilize text messaging to help customers find available parking spaces on Black Friday and during other peak periods. 

“Must Have Gift” Giveaways

Each holiday season, a few items capture the imaginations of consumers and end up at the top of their wish lists.  To capitalize on pent-up demand for this season’s hot merchandise items, participating centers will offer customers a chance to win one of the most coveted items on shoppers’ wish lists this year – the Flip Video Camera.  Shoppers can register to win via text message or by completing an entry form in the center. 
 
Traditional Meets Digital

Jones Lang LaSalle- managed malls are integrating social and mobile marketing into their traditional holiday programs.  For example, Alexandria Mall in Alexandria, Louisiana is putting a new twist on an annual tradition this year.  For the center’s ‘Trees of Hope’ program, shoppers can text the word ‘trees’ to cast a vote for their favorite local charity.  The program will be supported via Facebook, Twitter, radio advertising and in-mall signage.  The charity tree with the most votes will win a $1,000 donation.
 
Facebook Friends – With Benefits

New to this year’s ‘Spread the Cheer’ campaign is the launch of a digital marketing campaign whereby shoppers can opt in to receive insider information on sales and promotions.   Participating centers will offer their Facebook “friends” the opportunity to get group deals as well as send virtual gifts.   In the mobile arena, participating centers will give shoppers an opportunity to sign up to receive a Black Friday wake up text or text in to win a limited number of free perks such as free gift wrap, priority parking and more.  At other centers children (with their parents’ permission) can send a text message to Santa and each child will receive a holiday text message/gift back from Santa.  The response message may include a redemption code for a free photo with Santa, goodie bag from Customer Service or any number of other center-specific treats or special offers. 
 
Putting the Ho! Ho! Ho! Back into the Holidays

In addition to marketing initiatives, mall staff will  implement hundreds of ways to ‘Spread the Cheer’ this holiday season including festive events, random acts of kindness like handing out free balloons, scraping snow off windshields, helping carry packages to customers’ cars or handing out complimentary gift cards to shoppers.
 
“Everything we do over the holiday season is to help our retailers and our shoppers,” said Julie Rickey, Senior Vice President and Director of Marketing, Jones Lang LaSalle Retail.  “We want to do everything in our power to drive traffic and sales but we also want to ensure we are making our shoppers lives easier and more convenient.”

About Jones Lang LaSalle Retail

As the leading retail service provider, Jones Lang LaSalle Retail manages the largest third-party retail portfolio in the country.  The firm's 94 million-square-foot retail portfolio consists of more than 300 regional malls, strip centers, power centers, lifestyle centers, ground-up development projects, mixed-use centers, transportation terminals and over 6,000 retail ATM's and bank branches across 50 states. Globally, Jones Lang LaSalle (NYSE: JLL) has a retail portfolio of 275 million square feet of property under management and leasing, including more than 9,500 retail locations on four continents. Jones Lang LaSalle is the only global real estate services firm with a team of dedicated, full-time experts who deliver comprehensive and globally integrated services in Energy and Sustainability under one umbrella. The firm offers leading-edge, industry-unique technology, training and tools in energy and sustainability to maximize the benefits for its clients and the greater community. For more information on Jones Lang LaSalle Retail, visit www.jllretail.com.