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News release


Discount Retailer Enters Houston Market with Three Locations

JLL represents Dirt Cheap’s Houston expansion

HOUSTON, April 24, 2017 – Dirt Cheap has retained JLL to facilitate a multiple location roll-out throughout the greater Houston, Texas area. The Hattiesburg, Mississippi-based discount retailer has signed three new retail leases in the Houston area: a 24,000-square-foot lease at Fairmont-Preston Plaza, 4801 Fairmont Parkway in Pasadena, Texas; a 27,927-square-foot lease at Westfield Shopping Center, 310 FM 1960 West in Spring, Texas; and a 25,483-square-foot lease at Meadow Park Shopping Center, 2625 Bypass 35 North in Alvin, Texas.  

Matt Parsons, Mark Raines and Chris Burns are leading the JLL team on this project.

"The growth and diversity of Houston's population, coupled with the strength of its retail sector continue to make it an attractive destination for a broad spectrum of retailers looking to grow their presence in Texas," said Parsons. "We are actively working with Dirt Cheap as the company continues to expand its operations across the Houston area."

An extreme value retailer, Dirt Cheap offers leading name brand merchandise at 30 to 90 percent off regular retail prices. By purchasing liquidations, customer returns, overstock items, out of season goods and closeouts from manufacturers, distributors and other retailers, Dirt Cheap is able to offer a wide variety of merchandise at deeply discounted prices.

The retail chain opened its first store in 1998 in Petal, Mississippi, and has since grown to more than 80 locations across the Southeast and Texas. The retailer will open its first three Houston locations this year.

According to JLL research, continued population growth and record-setting single family home sales have bolstered the Houston retail market over the last few years. The market remained healthy through the start of 2017, recording 628,160 square feet of positive net absorption and an overall vacancy rate of 5.1 percent in the first quarter.

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About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. A Fortune 500 company, JLL helps real estate owners, occupiers and investors achieve their business ambitions. In 2016, JLL had revenue of $6.8 billion and fee revenue of $5.8 billion and, on behalf of clients, managed 4.4 billion square feet, or 409 million square meters, and completed sales acquisitions and finance transactions of approximately $136 billion. At year-end 2016, JLL had nearly 300 corporate offices, operations in over 80 countries and a global workforce of more than 77,000. As of December 31, 2016, LaSalle Investment Management has $60.1 billion of real estate under asset management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit