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JLL Research defines 10 cutting-edge retail elements that are increasing foot traffic
LAS VEGAS, May 23, 2017 – In today's world of Yelp reviews and star ratings, customer engagement and satisfaction in retail is more important than ever. Shoppers have countless options when it comes to where they can buy, leaving retailers with fewer opportunities to create brand converts. JLL's Retail Amenities Guide, launched today at ICSC RECon in Las Vegas, examines how brick-and-mortar retailers can deliver in-store experiences and brand loyalty through added amenities. We've identified five concepts bringing customers through the door.
"Shoppers are increasingly using mobile and digital on their path to purchasing goods. But, the vast majority, approximately 85 percent according to PwC, still want to feel and try-on products before buying," said Vicki Eickelberger, Managing Director of Big Red Rooster, a JLL company. "Surprisingly, today's digital channels have actually heightened the need for physical stores, but generic experiences and design elements won't engage or fly with today's customers."
Five features bringing customers through the door:
The rest of JLL's list of cutting-edge concepts that are redefining the retail landscape and providing better amenities and experiences to shoppers can be found here.
JLL Product and Development Services is a leader in the development, design, construction and branding of commercial real estate projects for the world's most prominent retailers, corporations, sports facilities, educational institutions, public jurisdictions, healthcare organizations, industrial facilities, hotels and real estate owners. Ranked No. 3 in Building Design + Construction's 2016 Construction Management Giants survey and No. 5 on Engineering News Record's 2016 list of Top 100 Construction Management-for-Fee Firms, JLL's project management team comprises 4,895 project managers across 51 countries and is actively managing $31.1 billion under construction.
About JLL JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. A Fortune 500 company, JLL helps real estate owners, occupiers and investors achieve their business ambitions. In 2016, JLL had revenue of $6.8 billion and fee revenue of $5.8 billion and, on behalf of clients, managed 4.4 billion square feet, or 409 million square meters, and completed sales acquisitions and finance transactions of approximately $136 billion. At the end of the first quarter of 2017, JLL had nearly 300 corporate offices, operations in over 80 countries and a global workforce of more than 78,000. As of March 31, 2017, LaSalle Investment Management has $58.0 billion of real estate under asset management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit http://www.jll.com/.
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