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News release


JLL Expands New Jersey Retail Team

Hires retail expert Eduardo Pena as part of strategic growth plan for retail brokerage in New Jersey

EAST RUTHERFORD, N.J., April 17, 2017 —  JLL hired New Jersey retail real estate expert Eduardo Pena to continue the expansion of its retail brokerage services in the Garden State. He joins the firm as a vice president as part of JLL's strategic growth plan for its New Jersey retail brokerage business.

Pena has more than 20 years of experience in New Jersey retail real estate. He is highly experienced in lease negotiations, developing strategic plans, implementing real estate best practices, building and guiding franchisee organizations and optimizing internal operations. Pena is skilled at cultivating and supporting relationships within the development, brokerage and retail communities, leading to an expanded network necessary to succeed in all real estate roles.

"JLL continues to expand its services to better serve clients involved in all aspects of retail throughout New Jersey," said Robert Kossar, executive managing director and market director for JLL's New Jersey operations. "Eduardo Pena has overseen the real estate strategies and expansion plans for a number of major retailers. His knowledge of the inner workings of retailers' real estate operations and the strong relationships he has cultivated will prove invaluable to the continued expansion of JLL's retail services in New Jersey."

"We are pleased that Eduardo brings extensive experience to the table to strengthen JLL New Jersey's retail tenant representation service line," said Marta Person Villa, senior vice president with JLL New Jersey's retail brokerage services.

Prior to joining JLL, Pena served as senior manager with Banfield Pet Hospital, where he oversaw the company's Northeast expansion program. Earlier, he was a senior development manager for Burger King Corp., in charge of developing and implementing marketing plans for new stores and franchise development. Before that, Pena served as real estate director in charge of new store development for Toys R Us, and as a real estate manager for Verizon Wireless' Northeast region.

Prior to that, he worked with CBRE Group, Inc. and RKF, providing retail leasing and sales services to clients throughout the New York metropolitan area.

Pena received a bachelor's degree from Penn State University. He is a licensed real estate broker in the State of New Jersey and a member of the International Council of Shopping Centers.

JLL is a leader in the northern/central New Jersey commercial real estate market, with more than 1,000 professionals and support staff providing agency leasing and property marketing, tenant representation, industrial services, strategic consulting, occupancy planning, workplace strategies, project and development services, property and facility management, and investment sales/capital markets services to New Jersey's leading corporate tenants, investors and landlords. The firm, which assists clients from three full-service offices in Parsippany, Iselin (Metropark) and East Rutherford, also acts as a local service provider for JLL's global and national corporate clients in need of real estate assistance in New Jersey. JLL's New Jersey operations were honored by NJBiz magazine as one of its 2015 Best Places to Work in New Jersey.

About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. A Fortune 500 company, JLL helps real estate owners, occupiers and investors achieve their business ambitions. In 2016, JLL had revenue of $6.8 billion and fee revenue of $5.8 billion and, on behalf of clients, managed 4.4 billion square feet, or 409 million square meters, and completed sales acquisitions and finance transactions of approximately $136 billion. At year-end 2016, JLL had nearly 300 corporate offices, operations in over 80 countries and a global workforce of more than 77,000. As of December 31, 2016, LaSalle Investment Management has $60.1 billion of real estate under asset management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit