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News release

Atlanta

Jones Lang LaSalle Retail Launches Innovative Retailer Support Program


ATLANTA, March 17, 2010 — Jones Lang LaSalle Retail has kicked off a program that partners with retailers to bring shoppers out in force.  The firm, which manages more than 300 retail centers, has implemented new ways to partner with retailers and support them in their efforts to pull in the customers.  Initiatives include free signage to drive shoppers into their stores, seasonal marketing promotions, special events as well as all new Digital Media Programs which include social, mobile and web promotions. 

“While the economy is slowly improving, mall managers are still working harder than ever to ensure a successful operation and that means helping retailers drive sales,” said John Bemis, Executive Vice President of Leasing at Jones Lang LaSalle Retail. “Management teams at Jones Lang LaSalle managed malls are striving not only to keep their retailers but to keep their retailers happy and profitable. We are providing this unique service to retailers for free as we know and understand the challenges they face, especially in this precarious economic climate.”

Jones Lang LaSalle Retail has a team of marketing experts that work with retailers to drive customer traffic.  Initiatives include:

Seasonal Programs – working around the retailer’s seasonality index, programs are designed to enhance peak retail times for both holiday as well as non-holiday. Back to School, Mother’s Day and Tax Free weekends provide an excellent opportunity for retailers to offer consumers value.

Digital Media – using the mall’s web site as a launching point, malls send emails announcing retailer specials to an established customer base. Having a fully integrated marketing platform, Jones Lang LaSalle malls can complement their traditional media efforts, with mobile marketing campaigns and text shoppers with store specials. Continuing to engage the shoppers with new media and completing the mall’s digital media presence, it converses with shoppers in real time through social media outlets such as Facebook and Twitter. These mediums are available to the retailers as a way to drive traffic to their stores and ultimately increase sales.

Special Events – “During the recession we have seen the return of mall events and the re-emergence of the mall as the epicenter of the community,” said Bemis.  “The events drive traffic to the centers and retailers can participate in them through couponing, sampling and a variety of other customize options to drive sales to their stores.”

In Mall Media – A successful way to translate mall traffic into sales is to be present in the common areas of the shopping center with store messaging. Jones Lang LaSalle offers Daily Deals – a retailer support program that utilizes the mall’s common areas to display retailer sales information and promotions and directs customers to their stores.

“Jones Lang LaSalle’s Retailer Support Program not only helps keep the shopping experience fresh and interesting for mall customers but it also provides The Children’s Place with another channel to reach our important local customer base,” said Melissa Boughton, Senior Vice President, The Children’s Place.  “Jones Lang LaSalle marketing team is constantly creating new avenues to promote our brand which helps drive traffic to the mall.  This type of program is important when the economy is good but critical when it’s poor.”

About Jones Lang LaSalle Retail

As a third-party service provider, Jones Lang LaSalle Retail manages the largest retail portfolio in the country. The firm's 79 million-square-foot retail portfolio consists of more than 300 regional malls, strip centers, power centers, lifestyle centers, ground-up development projects, mixed-use centers, transportation terminals and over 6,000 retail ATM's and bank branches across 49 states. Globally, Jones Lang LaSalle (NYSE: JLL) has a retail portfolio of 252 million square feet of property under management and leasing, including more than 9,500 retail locations on four continents. Jones Lang LaSalle is the only global real estate services firm with a team of dedicated, full-time experts who deliver comprehensive and globally integrated services in Energy and Sustainability under one umbrella. The firm offers leading-edge, industry-unique technology, training and tools in energy and sustainability to maximize the benefits for its clients and the greater community. For more information on Jones Lang LaSalle Retail, www.jllretail.com.
 
About Jones Lang LaSalle
Jones Lang LaSalle (NYSE:JLL) is a financial and professional services firm specializing in real estate. The firm offers integrated services delivered by expert teams worldwide to clients seeking increased value by owning, occupying or investing in real estate. With 2009 global revenue of $2.5 billion, Jones Lang LaSalle serves clients in 60 countries from 750 locations worldwide, including 180 corporate offices.  The firm is an industry leader in property and corporate facility management services, with a portfolio of approximately 1.4 billion square feet worldwide. LaSalle Investment Management, the company’s investment management business, is one of the world’s largest and most diverse in real estate with more than $40 billion of assets under management. For further information, please visit our Web site, www.joneslanglasalle.com.