Skip Ribbon Commands
Skip to main content

News release


JLL Adds Retail Tenant Representation Duo in Atlanta 

Sarah Williams joins JLL as a Senior Vice President and Logan Elder joins as a Senior Associate to expand retail services in the Southeast

ATLANTA, Mar. 17, 2016 — JLL today announced the firm has hired Sarah Williams as a Senior Vice President and Logan Elder as a Senior Associate to grow the firm’s Southeast Retail practice. The addition of Williams and Elder is part of JLL’s strategic growth initiative to build a national retail brokerage business and follows other strategic hires in Washington D.C., New York and California. The duo will be based in Atlanta.

“Sarah and Logan are known for their deep knowledge of Atlanta’s submarkets and strong relationships throughout the Southeast. They bring with them a strong track-record of lease negotiations and will broaden and complement our platform of retail services in the market,” said John Bemis, Southeast Retail Market Lead, JLL.

JLL has been actively recruiting top retail brokerage talent around the nation, and has added more than 50 new retail experts to its team in the past year. Naveen Jaggi, President of Retail Brokerage, JLL, added, “Atlanta remains a crucial hub of the Southeast retail market, and the market’s retail vacancy rate is just below the historical average. We’re seeing the population influx revive retail sales, luring more retailers into the market. With Sarah and Logan on board we are better equipped to support our clients looking to expand in the Atlanta and across the entire sunbelt.”

Williams brings 13 years of experience to JLL. She previously served as Vice President at SRS, where she primarily focused on tenant representation for well-known retailers like TJX Companies, Carter's Inc., United Healthcare, and AAA Auto Club. Prior to joining SRS, she was a commercial real estate paralegal who worked with major office, multifamily and retail developers. She graduated Wake Forest University and is an active member of the International Council of Shopping Centers (ICSC), the Atlanta Commercial Board of Realtors (ACBR) and the Young Council of Realtors (YCR). Williams has been recognized as a top producer in the Atlanta Million Dollar Club and SRS; has made the ACBR Million Dollar Club five years in a row (2010-2014) and was a CoStar Power Broker Winner (2010-2012).

Elder also comes to JLL from SRS, where she was an Associate representing retailers and restaurants throughout Georgia and the Southeast, including CycleBar, 18/8 Fine Mens Salon, Tropical Smoothie Cafe, and Total Nutrition. Prior to SRS she spent time with Post Properties as a leasing agent. She graduated from the University of Alabama and is involved in ICSC, ACBR and CREW Atlanta. She was also noted as a Rising Star by SRS.

JLL’s retail experts partner with retailers, investors and owner/operators with an extensive team of dedicated experts around the world. They understand the inherent complexities and variability associated with both the retail industry and increasingly complex capital markets. JLL’s specialists are recognized for their independent and expert advice to clients, backed by industry-leading research that delivers maximum value. With leading in-depth knowledge of the local, regional and global market dynamics, JLL aims to truly partner with its clients for the entire lifecycle of an asset or lease. Its experts deliver clients maximum value to support and shape their investment, site selection and brand strategies.   

JLL is the largest third-party retail property manager in the United States with more than 1,000 centers, totaling 125 million square feet under management. The firm has more than 140 retail brokerage experts spanning more than 30 major markets, representing more than 900 retail clients. In 2015, JLL’s retail experts completed transaction management and portfolio optimization on 1,500+ leases, negotiated 500+ leases for retailers and 1,000+ leases for landlords and completed more than $2.7 billion of investment sales, dispositions and financing for investors. For more news, videos and research from JLL’s Retail Group please visit:

About JLL
JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. A Fortune 500 company with annual fee revenue of $5.2 billion and gross revenue of $6.0 billion, JLL has more than 230 corporate offices, operates in more than 80 countries and has a global workforce of more than 60,000. On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 4.0 billion square feet, or 372 million square meters, and completed $138 billion in sales, acquisitions and finance transactions in 2015. Its investment management business, LaSalle Investment Management, has $56.4 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit