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New consumer marketing campaign promotes holiday cheer and memories while driving retail sales and traffic
CHICAGO, Nov. 16, 2015 — As shoppers get into the spirit of the holiday season, JLL has positioned its centers under management as The Holiday Hot Spot: Connecting You to All Things Holiday. JLL’s new Holiday Hot Spot campaign provides shoppers at JLL-managed centers with a one-stop shop for all this season’s must-have gifts, but also offers a place to experience holiday entertainment, create memories, connect with family, friends and the local community and discover its diverse retailers.
“The holiday season always arrives before we know it, and it’s gone in the blink of an eye,” said Ashlyn Booth, Vice President of Consumer Marketing, JLL. “JLL-managed centers aim to provide a top-notch shopping experience throughout the entire year, but during the holidays we find that many customers approach holiday shopping as a chore rather than a treat. The Holiday Hot Spot program aims to create a unique experience that reengages shoppers, gives them a chance to slow down and appreciate the camaraderie with family and friends.”
More than half of retailers expect an uptick in shopping traffic this holiday season, according to JLL’s 2015 Holiday Sentiment Report, which includes feedback from largely national or global retailers in JLL-managed shopping centers across the United States. To capture shoppers, 30 JLL-managed centers will be localizing and customizing Holiday Hot Spots for shoppers including: photos with Santa, performances, charity toy drives, gift wrapping and retailer promotions. The centers will also offer shoppers the opportunity to win prizes by participating in the in-center photo promotion called The Photo Spot.
Centers will offer shoppers six different photo experiences: Elf Yourself, Gingerbread Men, Naughty or Nice, Ugly Sweater, Ornaments or a Joy, Peace & Love Christmas Card. Shoppers can pose with the six different photo displays throughout the centers and post their photos to Facebook, Instagram or Twitter with a custom hashtag for a chance to win a weekly prize. The Photo Spot will run from November 27 through December 20.
“The Holiday Hot Spot promotion not only allows shoppers to connect with the varied retailers throughout our centers, it supports the retailers own promotions,” added Beth Faulkner, Vice President of Consumer Marketing, JLL. “JLL’s survey found that 12 percent of retailers this year will offer an experience and 42 percent will offer a free gift with purchase to customers to help drive sales and traffic.”
To learn more about JLL’s Holiday Hot Spot promotion, visit the Facebook pages of the following participating shopping centers: Aiken Mall, Alexandria Mall, Central Mall Fort Smith, Central Mall Lawton, Central Mall Port Arthur, Central Mall Texarkana, Centre at Glen Burnie, Chico Mall, Coventry Mall, Fairgrounds Square Mall, Hilltop Mall, Killeen Mall, Mall de las Aguilas, Mall of Abilene, Manhattan Village, Mesilla Valley Mall, Myrtle Beach Mall, Rosedale Center, Salem Center, South Park Mall, Southbridge Mall, Sunset Mall, The Galleria Fort Lauderdale, The Streets of Tanasbourne, Towne Square Mall, TownMall of Westminster, Union Depot, Washington Square Mall, Westgate Mall, Windward Mall.
JLL’s retail business serves as an industry leader in retail real estate services. The firm’s more than 800 dedicated retail experts in the Americas partner with investors and occupiers around the globe to support and shape investment and site selection strategies. Its retail specialists provide independent and expert advice to clients, backed by industry-leading research that delivers maximum value throughout the entire lifecycle of an asset or lease. The firm has more than 130 retail brokerage experts spanning more than 30 major markets, representing more than 680 retail clients. As the largest third party retail property manager in the United States, JLL is currently handling the management, leasing and/or disposition of more than 710 centers, totaling 83 million square feet specializing in regional malls, lifestyle centers, grocery-anchored centers, power centers, central business districts, transportation facilities and mixed-use projects. For more news, videos and research from JLL’s Retail Group, please visit: www.jllretail.com
About JLLJLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. A Fortune 500 company with annual fee revenue of $4.7 billion and gross revenue of $5.4 billion, JLL has more than 230 corporate offices, operates in 80 countries and has a global workforce of approximately 58,000. On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 3.4 billion square feet, or 316 million square meters, and completed $118 billion in sales, acquisitions and finance transactions in 2014. Its investment management business, LaSalle Investment Management, has $57.2 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit www.jll.com.
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