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News release


Alfonso’s Mexican Restaurant Starts a New Chapter in Solana Beach

SAN DIEGO, Oct 14, 2015 – JLL today announced Alfonso’s of La Jolla is moving to Solana Beach, in the Beachwalk Shopping Center, located at 437 Highway 101. After 44 years on Prospect Street in the Village of La Jolla, Alfonso’s will bring their renowned Mexican Cuisine to the 4,400 square foot restaurant space, with a full bar and open-air patio. The restaurant is expected to open in the first quarter of 2016.

JLL Vice Presidents Corinna Gattasso and Bryan Cunningham represented the landlord, Muller Company.

Steve & Brandon Muller, Father/Son partners at the Muller Company, welcome the Father/Son restaurant team of Alfonso and Jorge Fierro. “Once I tried Alfonso’s amazing carne asada burrito, I was convinced that Alfonso’s would be the perfect fit for the Beachwalk Center. We believe it’s exactly what Solana Beach is missing and will be tremendously successful,” said Leasing Manager Brandon Muller. 

Principal Stephen Muller, who purchased the 55,000 SF mixed use center in 2007, added, “Having Alfonso’s in our focal point building on Highway 101 enhances and complements the tenant mix we have at the Center.“

While the Alfonso’s name remains on the storefront, it is his son Jorge’s vision to expand upon the legacy his father created more than 40 years ago. “I started as a busboy in the restaurant more than 20 years ago and have learned all facets of the restaurant industry from my father, who is a well-respected restauranteur in San Diego County. We explored many options around the County and ultimately decided on Solana Beach because of the outdoor seating, iconic Highway 101 address, and most importantly the onsite parking;  one important element missing from our La Jolla Location,” stated Jorge Fierro.

Alfonso Fierro commented; “It was a difficult decision to move, but I look forward to seeing our loyal and supportive La Jolla customers at our new location. I remember meeting a lot of our repeat customers when they were children coming in with their parents; now they are bringing in their kids.  It’s satisfying to see third and fourth generations enjoying our food.  We are proud of the culture that we created, and will be bringing our current staff to the new location. It’s important to maintain the family atmosphere that we created so many decades ago.  Alfonso’s of Solana Beach will be the same delicious food and Margaritas with a new look and plenty of outdoor seating.” 

“In order to attract a restaurant like Alonso’s we needed to come up with a creative way to renovate the storefront and take advantage of the San Diego weather.  The architects designed a plan that expands the patio along Highway 101, with roll up doors to create a fun & inviting atmosphere.” said Gattasso. “We are happy that Alfonso’s is opening in Solana Beach, and anticipate the restaurant will be the new “go-to” hot spot.”  

JLL’s retail business serves as an industry leader in retail real estate services. The firm’s more than 800 dedicated retail experts in the Americas partner with investors and occupiers around the globe to support and shape investment and site selection strategies. Its retail specialists provide independent and expert advice to clients, backed by industry-leading research that delivers maximum value throughout the entire lifecycle of an asset or lease. The firm has more than 130 retail brokerage experts spanning more than 30 major markets, representing more than 680 retail clients. As the largest third party retail property manager in the United States, JLL is currently handling the management, leasing and/or disposition of more than 710 centers, totaling 83 million square feet specializing in regional malls, lifestyle centers, grocery-anchored centers, power centers, central business districts, transportation facilities and mixed-use projects.  For more news, videos and research from JLL’s Retail Group, please visit:
About JLL
JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. A Fortune 500 company with annual fee revenue of $4.7 billion and gross revenue of $5.4 billion, JLL has more than 230 corporate offices, operates in 80 countries and has a global workforce of approximately 58,000.  On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 3.4 billion square feet, or 316 million square meters, and completed $118 billion in sales, acquisitions and finance transactions in 2014. Its investment management business, LaSalle Investment Management, has $56.0 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit