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News release

Phoenix, AZ

Not Everyone Gets a Trophy:  Phoenix’s Trophy Office Rental Rates Continue to Rise

Demand for Trophy buildings remains high, according to JLL’s 2015 Skyline Review

PHOENIX, June 11, 2015 – There’s no space like Trophy space. The premiere office towers that make up Phoenix’s skyline boast—by far—the most expensive office space to rent, garnering asking rents that are 33.5 percent higher than non-Trophy space, according to JLL’s 2015 Digital Skyline. Average Phoenix Trophy rates in the first quarter of 2015 were $26.53 per square foot, compared to $19.87 per square foot in non-Trophy buildings. This gap between local Trophy and non-Trophy space is approaching peak historical spreads: 10 years ago, the difference was 37.6 percent.

“Owners of the Valley’s Trophy buildings recognize the leasing power of top-end amenities,” said JLL Managing Director John Bonnell. “As Phoenix’s economy improves, owners from The Esplanade to CityScape are taking the initiative to make sure those flight-to-quality amenities are in place, and that Trophy properties earn their position in the marketplace.”

According to JLL, the flight to quality in earlier recovery years coupled with an improving economy today have led to significant supply constraints in the country’s highest-quality office buildings. But while fundamentals are expected to tighten in many U.S. cities, drawing attention to other asset classes, the same may not be true for Phoenix. In contrast, the JLL report ranks Phoenix Trophy space as “neutral” for landlord versus tenant leverage through 2017.

This is, in part, because of the above-average vacancy in Phoenix’s Trophy product following the economic downturn – a trend that is leaving little difference between Trophy product (with a current vacancy rate of 24.5 percent) and non-Trophy assets (with a current vacancy rate of 21.3 percent.) As vacancies in Phoenix’s Trophy product persist, owners are being forced to slow their rental rate growth. Since 2012, local Trophy asking rents have increased only 1 percent, compared to 3.7 percent in non-Trophy product.

“Our economic momentum is shifting into full gear, but progress is still occurring at a very metered rate,” said Bonnell. “In Phoenix, there is a clear and positive expectation for Trophy office product in the long term, but the gap between our Trophy and non-Trophy rents may still widen in the near term.”

JLL’s proprietary 2015 Digital Skyline identifies and tracks micro-segments of 47 city centers across North America. The Skyline features Trophy and Class A buildings where tenants and investors alike focus demand for office space in a flight to quality and efficiency.

About the Skyline Review
For the first time, investors and tenants alike can now access JLL’s Skyline Review via a digital platform. The fully interactive website features JLL’s proprietary market insights regarding office supply, demand, rents, leverage and investment into 47 markets across the United States and Canada, with the ability to compare and contrast individual markets or multiples of markets. In addition, the site offers videos and infographics. All information will also be available via mobile access. Users can also directly access information about the Phoenix Skyline.

About JLL
JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. A Fortune 500 company with annual fee revenue of $4.7 billion and gross revenue of $5.4 billion, JLL has more than 230 corporate offices, operates in 80 countries and has a global workforce of approximately 58,000.  On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 3.4 billion square feet, or 316 million square meters, and completed $118 billion in sales, acquisitions and finance transactions in 2014. Its investment management business, LaSalle Investment Management, has $55.3 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated.

In Phoenix, JLL is a market leader employing more than 500 of the region’s most recognized industry experts offering office, industrial and retail brokerage, tenant representation, facility and investment management, capital markets, multifamily investments and development services. In 2014, the Phoenix team completed 12.2 million square feet in lease transactions valued at $918 million, directed $75 million in project management and currently manages a 23.1 million-square-foot portfolio. For more news, videos and research resources on Jones Lang LaSalle, please visit or