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Marketing and public relations veteran will drive firm’s growth in the Atlanta market
ATLANTA, April 21, 2015 – Patsy Alston, a branding, marketing and public relations specialist with more than 15 years of experience in planning and executing communications initiatives, has joined JLL’s Atlanta office as Vice President and Director of Marketing and Communications. Alston will design and implement marketing and communication plans to drive demand for the firm’s service offerings and build the JLL brand in the Atlanta market.
Alston joins JLL from Harry Norman, Realtors, where she served as the Director of Marketing and Communications for five years and developed the residential real estate firm’s branding and marketing strategies.
“Patsy brings considerable branding experience as well as excellent execution skills and a collaborative work style,” said Mike Sivewright, JLL’s Atlanta Market Director. “The combination of these experiences and her impressive leadership track record will enable Patsy to effectively build upon our brand and market our services across the region.”
Before her tenure at Harry Norman, Alston was the Director of Marketing and Communications in the Atlanta office of North Highland, a global management and technology firm with offices across the globe. She also has served as Senior Director of Government and Public Affairs for Advance America Inc., the nation’s largest payday advance provider; Director of Corporate Communications for Roper St. Francis Healthcare in Charleston, South Carolina; Director of Marketing and Public Relations for the Spoleto Festival U.S.A. in Charleston; and the Director of Marketing/Public Relations and Client Services for the City of Charleston. For nearly five years, Alston owned and operated The French Group, a marketing and public relations firm in Charleston.
“JLL is a first-class organization with an impeccable reputation within Atlanta and a strong presence in the metro area,” Alston said. “I look forward to this leadership role and to driving growth in the Atlanta office.”
Alston earned her bachelor’s degree in Communications from Madison University in Gulfport, Mississippi.
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About JLLJLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual fee revenue of $4.7 billion and gross revenue of $5.4 billion, JLL has more than 230 corporate offices, operates in 80 countries and has a global workforce of approximately 58,000. On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 3.4 billion square feet, or 316 million square meters, and completed $118 billion in sales, acquisitions and finance transactions in 2014. Its investment management business, LaSalle Investment Management, has $53.6 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit www.jll.com.
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