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News release


Retail Sector Shows Growing Demand for Long-Term Merchandising Strategy and More Secure Tenants  

Holly Rome appointed as JLL’s Director of National Retail Leasing to support uptick in leasing activity

MINNEAPOLIS, March 30, 2015 - During the recent recession, many owners and investors of retail real estate scrambled to fill vacancies, and short-term leases dominated the shopping center landscape. Fast forward five years:  retail net absorption and rental rates are trending upward and those same owners have reclaimed their seat at the table for lease negotiations and renewals. To better meet the increased demand for retail agency leasing expertise and negotiations, JLL today announced the expansion of its retail business with the addition of Holly Rome as the Director of National Retail Leasing. 
“Holly’s diverse background as an in-house and third-party landlord leasing representative, coupled with her recent stint as a tenant broker for Foot Locker, gives her a unique perspective and edge when pairing retailers with the right space at a shopping center,” said Greg Maloney, CEO of JLL Retail. “With Holly at the helm of JLL’s Retail Leasing platform our clients can expect a fresh, strategic approach to merchandising their centers for maximum returns.”
Rome will be responsible for a team of 12 leasing agents, and oversee the lease negotiations and renewals within JLL’s third-party managed, 69-million-square-foot property portfolio. She will partner with JLL’s Director of Property Management Janine Christian, Director of Specialty Leasing Tracey Hatley and Director of Development Leasing Steve Yenser to maximize clients’ asset values and occupancy by leveraging relationships with national, regional and local retailers to achieve the ideal tenant mix for each centers’ demographics.
"Holly's proven track record of working on some of the best retail projects in the country and her strong retailer relationships will enhance our knowledge and leasing capabilities significantly. I look forward to working with her as we build our retail development and leasing platform to meet the growing demand for these services in the market,” added Yenser. 
Rome re-joins JLL, bringing more than 15 years of experience to the firm, including seven prior years with JLL. She was most recently the Vice President of Leasing for Foot Locker, Inc., and prior to that served as the Vice President of Leasing for the Mall of America for seven years. She holds a bachelor’s degree in economics and marketing from the University of Minnesota-Twin Cities and an MBA from the University of Minnesota - Carlson School of Management. Holly is also an active member in the International Council of Shopping Centers and the Minnesota Shopping Center Association.
“I started my leasing career at JLL, and after nearly eight years I am thrilled to come back to grow and develop the firm’s third-party retail leasing business across the U.S. with new team members and old friends. The retail sector is in high-growth mode, and I’m committed to driving higher sales, increasing property values and reducing tenant turnover for JLL’s clients with a targeted and tailored approach,” added Rome. 
According to JLL research nearly one billion square feet of retail space was absorbed in 2014, representing a six-year high. Delivery of new retail supply is still very limited, pushing rental rates upward. In 2014, national retail rents averaged $15.55 per square-foot, up from $15.23 per square-foot in 2013.
JLL’s Retail Group serves as the industry’s leader in retail real estate services. The firm’s more than 800 dedicated retail experts in the Americas partner with investors and occupiers around the globe to support and shape investment and site selection strategies. Its retail specialists provide independent and expert advice to clients, backed by industry-leading research that delivers maximum value throughout the entire lifecycle of an asset or lease. The firm has more than 90 retail brokerage experts spanning more than 25 major markets, representing more than 440 retail clients. As the largest third party retail property manager in the United States, JLL’s retail portfolio has 350 centers, totaling 67 million square feet under management in regional malls, lifestyle centers, grocery-anchored centers, power centers, central business districts, transportation facilities and mixed-use projects. For further information, visit
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About JLL
JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual fee revenue of $4.7 billion and gross revenue of $5.4 billion, JLL has more than 230 corporate offices, operates in 80 countries and has a global workforce of approximately 58,000.  On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 3.4 billion square feet, or 316 million square meters, and completed $118 billion in sales, acquisitions and finance transactions in 2014. Its investment management business, LaSalle Investment Management, has $53.6 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit