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News release


Oldest Toy Store in the World Sets Sights on the United States 

JLL’s retail experts tapped to represent Hamleys in U.S. store roll-out

CHICAGO, Feb. 9, 2015 — Hamleys, iconic British toy retailer, has retained JLL to facilitate a multiple store roll-out throughout the United States. The retailer, which this year is celebrating its 255th birthday, is the oldest toy store in the world and delivers a distinctive shopper experience that goes beyond the point of sale.

Senior Vice Presidents Michael Hirschfeld and Steve Ferris are leading the JLL team on this project.

Hamleys has built a global reputation as the finest toy shop in the world, and is famous for its seven-story location at 188-196 Regent Street in London, England. “When you walk into a Hamleys you’ve entered a world of wonder. The toy store inspires shoppers with opportunities for children to play, engaging store design, and expertise in service combined with amazing toy demonstrations,” said Hirschfeld. “Now is the right time for international brand extension, as the U.S. shopper has greater discretionary income to spend on their children and is hungry for a unique experience.”

Hamleys currently has 49 stores, across 17 countries, which offer an abundant range of toys that are bought to life through events and live demonstrations. The toy shop has a proven track record of operational success across Europe, Asia and the Middle East and is now seeking to cultivate a new crowd of consumers by bringing its experiential customer service culture and retail legacy to the United States.

Alasdair Dunn, Strategy & Development Director at The Hamleys Group adds, “Our expansion to the United States complements our international growth strategy and we look forward to sharing our unique retail experience of fun, theater and entertainment, bringing smiles to families across the United States.”

JLL’s Retail Group serves as the industry’s leader in retail real estate services. The firm’s more than 800 dedicated retail experts in the Americas partner with investors and occupiers around the globe to support and shape investment and site selection strategies. Its retail specialists provide independent and expert advice to clients, backed by industry-leading research that delivers maximum value throughout the entire lifecycle of an asset or lease. The firm has more than 90 retail brokerage experts spanning more than 25 major markets, representing more than 440 retail clients. As the largest third party retail property manager in the United States, JLL’s retail portfolio has 350 centers, totaling 67 million square feet under management in regional malls, lifestyle centers, grocery-anchored centers, power centers, central business districts, transportation facilities and mixed-use projects. For further information, visit

About JLL
JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual fee revenue of $4.0 billion and gross revenue of $4.5 billion, JLL has more than 200 corporate offices, operates in 75 countries and has a global workforce of approximately 53,000.  On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 3.0 billion square feet, or 280.0 million square meters, and completed $99.0 billion in sales, acquisitions and finance transactions in 2013. Its investment management business, LaSalle Investment Management, has $53.0 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit