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News release


New Partnership Brings Media Advertising to JLL-Managed Malls

McGavren Guild Malls to support sponsorship and media programs at JLL-managed retail centers

ATLANTA, Sept. 8, 2014 – In an effort to generate additional revenue opportunities for its retail investor clients, JLL Retail announced today a new partnership with McGavren Guild Malls, LLC, to exclusively provide media representation services within the firm’s third-party-managed shopping centers. As part of this agreement, McGavren Guild Malls will represent national media opportunities which include sponsorships, brand advertising, sampling and promotional events primarily within JLL-managed enclosed malls.

“The partnership with McGavren Guild Malls affords JLL the ability to pursue and facilitate national advertising and brand sponsorships for the properties we manage, providing an additional revenue stream for our clients,” said Tracey Hatley, Director of Specialty Leasing at JLL. “As we continue to grow and expand our specialty leasing platform, we’ll continue to seek innovative ways to refresh the common areas of the property with new campaigns and create an optimal customer experience for our clients.” 

McGavren Guild Malls provides retailers, brands and their media agencies an independent resource for buying and managing mall media programs throughout the country.

“We are thrilled to have this relationship with JLL,” said David Parsons, CEO of McGavren Guild Malls. “We believe that advertising within their third-party managed shopping centers is the best way to influence a consumer’s purchasing choices. This addition of the JLL portfolio to our line-up of developers and media assets continues to move McGavren Guild Malls as the leading representation firm in the United States, making it easier for advertisers to use one point of contact for nearly everything static in a mall.”

JLL’s Retail Group serves as the industry’s leader in retail real estate services. The firm’s more than 800 dedicated retail experts in the Americas partner with investors and occupiers around the globe to support and shape investment and site selection strategies. Its retail specialists provide independent and expert advice to clients, backed by industry-leading research that delivers maximum value throughout the entire lifecycle of an asset or lease. The firm has more than 90 retail brokerage experts spanning more than 25 major markets, representing more than 440 retail clients. As the largest third party retail property manager in the United States, JLL’s retail portfolio has 350 centers, totaling 67 million square feet under management in regional malls, lifestyle centers, grocery-anchored centers, power centers, central business districts, transportation facilities and mixed-use projects. For more news, videos and research from JLL’s Retail Group, please visit:

About JLL
JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual fee revenue of $4.0 billion and gross revenue of $4.5 billion, JLL has more than 200 corporate offices, operates in 75 countries and has a global workforce of approximately 53,000.  On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 3.0 billion square feet, or 280.0 million square meters, and completed $99.0 billion in sales, acquisitions and finance transactions in 2013. Its investment management business, LaSalle Investment Management, has $50.0 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit

About McGavren Guild Malls
McGavren Guild Malls, LLC is an independent mall representation firm focused on providing excellence in all facets of revenue generation for its client malls and strong results for its client agencies. McGavren Guild Malls was started in January of 2010.​