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News release

Atlanta

JLL Partners with Teen Vogue for Back-to-School Season Promotions

JLL-managed centers host Teen Vogue Back-to-School Saturdays™ events in August


ATLANTA, Aug 4, 2014 – Teen Vogue Back-To-School Saturdays™ (BTSS) is a galvanizing moment designed to motivate and inspire consumers to get out and shop for the best of back-to-school fashion, beauty, and more. BTSS is a multi-platform initiative involving all of Teen Vogue’s assets in print, digital, social, mobile and event marketing. Participating JLL-managed centers across the country will be hosting BTSS events August 9, 16, 23 and 30, providing the perfect opportunity to join forces with their retailers to position the centers as THE back-to-school shopping destination in their local markets. The teen-oriented events at JLL-managed centers will feature retailer sales promotions, entertainment, fashion shows, music, food and giveaways.


“Creating compelling back-to-school programming is so important for our shopping centers and the Teen Vogue Back-To-School Saturdays events will give our consumers an experience that can’t be matched online,” said Julie Rickey, Director of Property Marketing for JLL Retail. “We expect this programming to increase traffic and sales in our properties during this key sales period before we head into the holiday shopping season.”


This year, back-to-school spending is expected to generate approximately $74.9 billion in sales, according the National Retail Federation (NRF), making it a critical time for shopping centers to capture sales. Despite recent concerns that online sales would dominate the back-to-school season, it appears that shoppers favor bricks-and-mortar locations. The International Council of Shopping Centers (ICSC) expects approximately 9 of 10 households will select bricks-and-mortar retail as their back-to-school shopping venues, and events like Teen Vogue Back-To-School Saturdays™ are a great way to enhance the shopping experience for consumers. 


To further enhance the shopping experience in their bricks-and-mortar locations, JLL developed a complementary My Day, My Way social media promotion to award lucky shoppers with a VIP experience at their local BTSS events.  For example, the VIP prize package at Rosedale Center in Roseville, Minnesota, will include a makeover (haircut, style, color and makeup), a one-hour $250 shopping spree in a store of the winner’s choice and two round-trip airline tickets on Spirit Airlines. Central Mall in Fort Smith, Arkansas, will offer their VIP winner a limo ride to the BTSS event, $400 in retailer gift cards, a beauty makeover by MAC Cosmetics, dinner at a Central Mall restaurant and a sweet treat from Dairy Queen.


JLL’s Retail Group serves as the industry’s leader in retail real estate services. The firm’s more than 850 dedicated retail experts in the Americas partner with investors and occupiers around the globe to support and shape investment and site selection strategies. Its retail specialists provide independent and expert advice to clients, backed by industry-leading research that delivers maximum value throughout the entire lifecycle of an asset or lease. The firm has more than 80 retail brokerage experts spanning 20 major markets, representing more than 100 retail clients. As the largest third party retail property manager in the United States, JLL’s retail portfolio has 305 centers, totaling 65.7 million square feet under management in regional malls, lifestyle centers, grocery-anchored centers, power centers, central business districts, transportation facilities and mixed-use projects.


For more news, videos and research from JLL’s Retail Group, please visit: www.jllretail.com


About JLL
JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual fee revenue of $4.0 billion and gross revenue of $4.5 billion, JLL has more than 200 corporate offices, operates in 75 countries and has a global workforce of approximately 53,000.  On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 3.0 billion square feet, or 280.0 million square meters, and completed $99.0 billion in sales, acquisitions and finance transactions in 2013. Its investment management business, LaSalle Investment Management, has $50.0 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit www.jll.com.