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News release

COLUMBIA, MD

Pandora Jewelry Plans Move To Charm City

The Americas Regional Headquarters Signs Lease for 250 West Pratt Street in Baltimore


COLUMBIA, MD —July 17, 2014 — After more than nine years in Columbia, Maryland, PANDORA Jewelry has signed the lease to relocate its regional headquarters for the Americas to 250 West Pratt Street in Baltimore, adding more than just a little charm to the city.  The affordable luxury jewelry brand most notably known for its hand finished charm bracelets, will occupy five of the twenty floors and approximately 87,862 square feet of the building, quickly becoming one of the city’s largest employers, with over 600 employees. 

Offering a 360 degree view of Baltimore City, the new home of PANDORA’s Sales, Marketing, Supply Chain, IT, Legal, Human Resources, Accounting and Finance departments will include a fitness center, employee café and spectacular views of Camden Yards and the Inner Harbor.  

“We were committed to finding a location that could support the company’s growth over the next ten years, as well as foster a professional environment that maintains a friendly and fun atmosphere,” said Scott Burger, President, PANDORA Americas.  “After an arduous selection process, considering over 60 locations, we are thrilled to have settled on 250 West Pratt Street, which is highly visible, easily accessible from all major interstates and provides us with an opportunity to have a branded presence in the heart of Charm City.” 

Brokered by JLL, the lease includes signage on the building, which will be branded at the top of the building on two sides of the property with the company’s logo, and backlit; glowing in purple during football season and orange during baseball season to show the company’s support of the Baltimore area sports teams, the Baltimore Ravens and Baltimore Orioles. 

“This is a great building for Pandora and the relocation into the heart of the city will make a major impact on Baltimore’s CBD as Pandora becomes a permanent fixture on the city’s skyline for many years to come.” said Chris Coccaro, Senior Vice President, JLL.

Gensler was awarded the contract to design the new office space. Renderings of design elements show inspiration from the brand’s jewelry collections with Murano glass displays and lattice patterns taken from sterling silver and 14K gold open work charm designs.
“We’re hoping to design a space that would make our employees feel at home when they are at work,” said Kevin Conklin, Vice President, Operations, PANDORA Americas. “It’s no secret, if a person is comfortable and feels good about their surroundings, it will have a positive impact on one’s productivity.”

The targeted move in is slated for late first quarter, 2015. PANDORA’s Operations functions will remain in the Columbia area, but with a major renovation to ensure world-class warehouse and office space to support the brand’s continued growth and success.  

Chris Coccaro, Jim Cahill and Michael Singer of JLL represented PANDORA. Courtenay Jenkins, Tim Jackson and Whitney Nye with Cushman & Wakefield represented the landlord, TIER REIT, Inc.

ABOUT PANDORA
For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 80 countries on six continents in over 10,000 points of sale, including approximately 1,100 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net. For news and updates, find us on Facebook or follow us on Twitter.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 9,000 people worldwide of whom 6,800 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2013, PANDORA’s total revenue was DKK 9.0 billion (approximately EUR 1.2 billion). For more information, please visit www.pandoragroup.com.

ABOUT TIER REIT
TIER REIT, Inc. is a Dallas, Texas-based real estate investment trust focused on providing quality, attractive, well-managed commercial office properties in strategic markets throughout the United States, including Houston, Austin and Dallas/Ft. Worth, Texas; Chicago, Illinois; Philadelphia, Pennsylvania; Washington, D.C.; Charlotte, North Carolina and select other markets. For more information on TIER REIT, please visit tierreit.com or call 972.931.4300.

About JLL
JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual fee revenue of $4 billion, JLL has more than 200 corporate offices and operates in 75 countries worldwide. On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 3 billion square feet and completed $99 billion in sales, acquisitions and finance transactions in 2013. Its investment management business, LaSalle Investment Management, has $48.0 billion of real estate assets under management. JLL is the brand name of Jones Lang LaSalle Incorporated. For further information, visit www.jll.com.​