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News release

Atlanta

Malls Pull Out All Stops This Holiday Season to Drive Traffic

Jones Lang LaSalle-managed malls gear up to ‘spread the cheer’ through social media initiatives


ATLANTA, October 14, 2009 – In preparation for the upcoming holiday season, Jones Lang LaSalle announced that it is leveraging social media as a way to spread holiday spirit at many of the shopping malls it manages across the nation. The real estate and mall management firm is building on its ‘Spread the Cheer’ campaign for the second year by using popular social media sites such as Facebook and Twitter.   The campaign creates opportunities to reward loyalty and promote the holiday spirit throughout the mall communities. 
 
‘Spread the Cheer’ will commence in November at 50 Jones Lang LaSalle-managed malls and some of the malls will extend their campaigns to their Facebook and Twitter friends and followers    Those signed up will enjoy exclusive offers, special discounts, free promotions, along with chances to win VIP parking spaces and great prizes.  Additionally, a daily texting program will alert shoppers to discounts, promotions and shopping times.
 
“We believe in helping our communities and enhancing the community spirit, especially through the holidays. Our new social media platform creates opportunities to reward our Facebook fans for the good deeds they have done in the community and for their loyalty to the mall,” said Karen Raquet, Executive Vice President at Jones Lang LaSalle.  “Visiting the mall during the holidays is a tradition for many families and, while budgets continue to be tight, we want our customers to know we offer value in our stores and offer a wide variety of free family activities.” 
 
There are hundreds of ways that Jones Lang LaSalle employees will ‘Spread the Cheer’ this holiday season including festive events, random acts of kindness like handing out free balloons, scraping snow off windshields, helping carry packages to customers’ cars or handing out complimentary gift cards to shoppers.
 
“As the economy continues to improve, we plan to spread the joy this holiday season and help restore customer confidence,” said Raquet. “We understand that shopping malls are often at the heart of the community and it is our job to encourage customers to come and shop by making the shopping experience fun and enjoyable.”
 
The fun doesn’t stop with random acts of kindness and family events.  At some of the malls security and maintenance staff will wear red Santa hats during holiday events to enhance the festivities and increase their visibility to shoppers.   Furthermore, every mall will host local holiday choral performances and provide a place for other local community groups.
 
About Jones Lang LaSalle Retail
 
As a third-party service provider, Jones Lang LaSalle Retail manages the largest retail portfolio in the country. Our 53 million-square-foot portfolio consists of more than 130 regional malls, strip centers, power centers, lifestyle centers, ground-up development projects, mixed-use centers and transportation terminals across 31 states. Jones Lang LaSalle (NYSE: JLL) has a portfolio of 1.4 billion square feet of property under management worldwide, including more than 10,000 retail locations on four continents. Jones Lang LaSalle is the only global real estate services firm with a team of dedicated, full-time experts who deliver comprehensive and globally integrated services in Energy and Sustainability under one umbrella. The firm offers leading-edge, industry-unique technology, training and tools in energy and sustainability to maximize the benefits for its clients and the greater community. For more information on Jones Lang LaSalle Retail, visit www.jllretail.com.
 
About Jones Lang LaSalle
 
Jones Lang LaSalle (NYSE:JLL) is a financial and professional services firm specializing in real estate. The firm offers integrated services delivered by expert teams worldwide to clients seeking increased value by owning, occupying or investing in real estate. With 2008 global revenue of $2.7 billion, Jones Lang LaSalle serves clients in 60 countries from 750 locations worldwide, including 180 corporate offices.  The firm is an industry leader in property and corporate facility management services, with a portfolio of approximately 1.4 billion square feet worldwide. LaSalle Investment Management, the company’s investment management business, is one of the world’s largest and most diverse in real estate with more than $36 billion of assets under management. For further information, please visit our Web site, www.joneslanglasalle.com. 200 East Randolph Drive Chicago Illinois 60601 │ 22 Hanover Square London W1A 2BN │ 9 Raffles Place #39–00 Republic Plaza Singapore 048619