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News release


JLL Congratulates Seattle Seahawks on Superb Victory

SEATTLE, WA – February 3, 2014  — Jones Lang LaSalle today confirmed that, in the wake of Seattle’s crushing 43-8 victory over the Denver Broncos in last night’s big game, it may revisit the criteria it uses to predict results.  Last week, the firm predicted Denver would be victorious in this year’s face-off, a prediction it based on prior year trends which indicated the team in the market with the smallest inventory, highest vacancy and lowest rent would win.  

Since 2000, JLL’s predictions based on inventory, vacancy and rents have been pretty accurate — including last year when the firm’s research correctly picked Baltimore.  But, like Peyton Manning, the firm should have given this year’s prediction an “Omaha” and made a last minute adjustment.  If JLL had selected the winner based on the criteria of highest occupancy growth and highest rents, two criteria that have resulted in victories for teams in five of the last nine big games, it would have correctly picked Seattle.  

Steve Schwartz, managing director in JLL’s Bellevue office, said:  “Like the Broncos and Seahawks, JLL has a great team and nine times out of ten our statistical analysis is right on point.  However, we in the Puget Sound region are 100 percent happy that we got this particular prediction wrong this year.  Congratulations to the Seahawks and the Legion of Boom!"

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About Jones Lang LaSalle
Jones Lang LaSalle (NYSE:JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual revenue of $4.0 billion, Jones Lang LaSalle operates in 70 countries from more than 1,000 locations worldwide. On behalf of its clients, the firm provides management and real estate outsourcing services to a property portfolio of 3.0 billion square feet. Its investment management business, LaSalle Investment Management, has $47.6 billion of real estate assets under management. For further information, visit