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News release


Crocker Partners Unveils New Name and Planned Renovations for Jacksonville Office Park

Office park named ‘Prominence’; Jones Lang LaSalle appointed to oversee leasing

JACKSONVILLE, Jan. 21, 2014 – Boca Raton-based Crocker Partners unveils a new identity and capital improvements program to redefine the former Freedom Commerce Center office park located at the southwest corner of Baymeadows Road and Interstate 95 in the suburban Butler Corridor of Jacksonville. Ownership has renamed the park ‘Prominence,’ reflective of its confidence in Jacksonville’s office market, its commitment to the property and long-term investment. Crocker is renovating the 54-acre property consisting of seven buildings totaling 752,154 square feet of office space with modern design features, new entrance monument, landscaping and parking upgrades.

Crocker Partners has also tapped Jones Lang LaSalle’s (JLL) Kaycee Gardner, Vice President, and Jesse Shimp, Associate, to lead leasing efforts. Crocker Partners, which acquired Prominence in December 2012, is investing several million dollars to upgrade the buildings, amenities and better serve current and future tenants. These improvements will make the park more competitive with office space built east of I-95 in recent years.

“Prominence provides tremendous potential and is centrally located in one of the most sought-after suburban markets in Jacksonville,” Gardner said. “With the strong Crocker Partners ownership in place and its commitment to make a bold statement with the park’s redevelopment, we expect to attract tenants seeking value and efficiency in their office space.”             

Prominence offers large contiguous spaces and is ideal for back-office type operations. The office space available can accommodate companies requiring from 2,000 square feet of office space to more than 200,000 square feet of contiguous space for back-office users. The property is already home to a roster of top-tier tenants that includes Chase Bank, ING Financial Services, and Incomm, a leading prepaid product and transaction services company.

The multi-million dollar capital improvements program includes adding a new entry feature and monument with tenant signage at the front entrance and making landscaping enhancements along the roads and individual buildings. Upgrades to all of the individual buildings will include a new façade for the lobbies, restrooms and elevator cabs, as well as installation of new lighting fixtures throughout the properties. Significant parking upgrades are also underway to increase the parking ratio up to eight spaces per 1,000 square feet.

“Our company is committed to the long-term success of Prominence and it’s our priority to make the necessary investment to redefine the park and restore it to its full potential,” said Tom Crocker, Managing Partner of Crocker Partners. “We believe that JLL is the right partner to represent this asset, as we continue to invest in repositioning the property and attracting tenants that seek quality and competitively-priced office space that meets their business needs.”

Crocker Partners owns and operates more than 3.1 million square feet of real estate across Florida, including trophy assets such as Miami Center, Orlando University Center, and Two Harbor Place in Tampa.   The company’s portfolio includes more than 6 million square feet of office space in the Southeast U.S. and Texas, representing more than $1 billion invested. Crocker Partners also owns an 18-story Class A office building in Atlanta named Prominence.  

As a leading full-service commercial real estate services firm in the state, JLL offers a global platform combined with local market knowledge and expertise. The firm has approximately 650 employees providing real estate expertise across all major markets in Florida including leasing, both tenant and landlord representation, property management, project and development services and investment sales. The firm oversees a leasing and management portfolio of more than 28.6 million square feet statewide, which includes some of Florida’s most iconic buildings.

For leasing inquiries at Prominence, please contact Kaycee Gardner or Jesse Shimp at (904) 356-0050.

About Jones Lang LaSalle
Jones Lang LaSalle (NYSE:JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual revenue of $3.9 billion, Jones Lang LaSalle operates in 70 countries from more than 1,000 locations worldwide. On behalf of its clients, the firm provides management and real estate outsourcing services to a property portfolio of 2.6 billion square feet and completed $63 billion in sales, acquisitions and finance transactions in 2012. Its investment management business, LaSalle Investment Management, has $46.7 billion of real estate assets under management. For further information, visit

About Crocker Partners
Headquartered in Boca Raton, FL, with regional offices in Atlanta and Houston, Crocker Partners is known as a leading owner and developer of high profile properties in key markets, with a highly disciplined approach to investing.  In all, Crocker Partners principals have owned, managed and developed more than 31 million square feet of Class A mixed-use, office or residential projects valued at approximately $3.7 billion in major markets in the Southeast and Texas.  For information contact Angelo Bianco, 561-447-1810, email and visit