The requested news item does not exist. Please return to News
Jones Lang LaSalle Hotels’ study reports 25 percent uptick in total gross revenue for Brazilian resort hotels, and continued growth in occupancy rates
Nov. 19, 2012 – The Brazilian resort hotel market is reaping the benefits of Brazil’s stabilizing economy, as resort fundamentals in 2011 surpassed peak performance levels in 2008. In Jones Lang LaSalle Hotels annual, bi-lingual research study, Resorts in Numbers – Brazil 2012 , touts that total gross revenue for resorts rose by 25 percent in 2011 over 2010, reaching $136,988 per available room, surpassing the previous peak in 2008 at $117,577. Brazil resorts witnessed a 9 percent increase in occupancy rate, achieving 50 percent in 2011 and nearly reaching country’s previous 2008 peak of 51 percent. Total revenue per occupied room reached R$683 in 2011, a nearly 11 percent increase over 2010. The current resort market in Brazil includes 103 properties, encompassing nearly 24,000 rooms.
“Following Brazil’s economic decentralization and an increase in average net income, the resort sector was poised for real transformation and growth, which we are now witnessing,” said Ricardo Mader, Executive Vice President for Jones Lang LaSalle Hotels in São Paulo. “Brazil’s rising middle class has brought a host of new leisure travelers to the domestic tourism industry and is boosting the performance of the resort sector. In 2011, for the first time in the country’s history, more people in Brazil traveled on airplanes than on buses. This may seem like a nominal feat but considering Brazil's past economic state it speaks to the GDP growth of the country, and the way its citizens view the local tourism market.”
International travel for Brazilians is nearly 20 percent more expensive than in previous years. The government has increased the tax on foreign currency credit card transactions to 6.38 percent. Additionally, the appreciation of the dollar against Brazilian real, which strengthened and now stands at over R$2.00, has resulted in Brazilian trips abroad being substantially more costly, making domestic travel increasingly attractive to locals.
+1 312 228 3127
+312 228 2983