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Same and next-day delivery of online purchases drives demand for multichannel capable distribution centers, says Jones Lang LaSalle report
ORLANDO, Feb. 18. 2013 – Same-day delivery from major e-commerce and multichannel retailers during the 2012 holiday season introduced e-commerce as a viable option, even for last-minute shoppers. This evolution in customer demand now ripples through the supply chain for all retailers, prompting executives to re-evaluate real estate strategies, according to a new report from Jones Lang LaSalle (JLL).
“Retailers are anxious to create effective multichannel strategies that cater to new customer expectations, such as same-day delivery as well as e-and m-commerce,” said Kris Bjorson, head of JLL’s Retail/E-commerce Distribution group. “This means revaluating their supply chain networks and distribution models down to one of the most important components, their distributions centers.”
JLL’s Big Box Outlook report chronicles the transformation of the warehouse and distribution facilities referred to as “big boxes,” (those exceeding 250,000 square feet) that form the backbone of the supply chain. Multichannel retailers demand changes to these facilities to better support order fulfilment, including more picking and packing tasks that mean more employees are needed at each site.
“Multichannel retailers must first articulate their service commitment; then align all their real estate decisions,” said Rich Thompson, head of the JLL’s Supply Chain and Logistics Solutions group. “Location of ‘big box” facilities can make or break a retailer or an e-commerce company’s abilities to deliver their service commitments – especially same-day, or other ambitious delivery schedules.”
New Customer Service Requirements, New Real Estate Criteria“Retailers grapple with three alternatives, all with strategic real estate implications,” continues Bjorson. “Should they outsource individual order e-fulfillment operations to companies like GSI Commerce or Amazon.com? Should they build a dedicated e-commerce facility to fulfil such orders? Or, should they have a multichannel distribution center that fulfils both individual and store orders?”
As retailers ponder these questions, potential solutions could reshape distribution centers in multiple ways:
“In addition to up-front capital costs in the facility itself, retailers have to plan for other ongoing costs associated with increasing automation, such as investments in material handling systems, conveyor sortation and controls, warehouse and inventory management software, and picking/packing technology,” warns Bjorson.
Big Boxes = Big Market for InvestmentAlone or combined, these building criteria may limit the search for space to only a few existing opportunities, or drive retailers to require customized build-to-suit developments. As a result, build-to-suit development is rising and large corporate retailers continue acquiring significant space.
This strong demand is also hindered by several years without speculative construction that has driven up the cost of the best sites, and increased rents. The report provides more specifics on market dynamics in the nation’s key distribution markets, such as New Jersey, the Inland Empire, Chicago, Atlanta and others. Demand is also growing in secondary markets such as Indianapolis, Memphis, Phoenix and Houston as tier-one markets become congested, new trade routes become viable, and population grows. Fully-leased big boxes continue to represent one of the most stable asset classes in commercial real estate, often occupied by a single, credit-worthy tenant on a long-term lease.
About Jones Lang LaSalle Jones Lang LaSalle (NYSE:JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual revenue of $3.9 billion, Jones Lang LaSalle operates in 70 countries from more than 1,000 locations worldwide. On behalf of its clients, the firm provides management and real estate outsourcing services to a property portfolio of 2.6 billion square feet. Its investment management business, LaSalle Investment Management, has $47.0 billion of real estate assets under management. For further information, visit www.jll.com.
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