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News release


Jones Lang LaSalle Launches Holiday Shopping Season with Blend of New Innovations and Time-tested Traditions

Malls to spread the cheer with Black Friday freebies, holiday countdown calendar and more

ATLANTA, Nov. 28, 2011 — To make shopping more fun and convenient for time- and cash-strapped consumers this year, Jones Lang LaSalle-managed shopping centers are blending time-tested traditions with digital media innovations for their annual Spread the Cheer campaign. To engage shoppers and drive sales and traffic during the most important retail season of the year, the firm will share insider intelligence on the best products and offers at its shopping centers through eblasts, social media and text messages while also engaging them with events, giveaways and random acts of kindness across its 98-million-square-foot nationwide retail portfolio.
“With all signs pointing to 2011 holiday season being a make or break time for many retailers, we’re pulling out all the stops to engage customers and get them excited about all the great deals and unique gifts at their favorite retailers,” said Greg Maloney, CEO and President, Jones Lang LaSalle Retail.  “Starting with an early-morning wake-up text on Black Friday, shoppers around the nation will have access to special deals, events and perks at their local shopping center to help them get their shopping done, and more importantly, enjoy the holiday season and its traditions.”
Black Friday Deals and Steals
To launch the biggest shopping day of the year, shoppers in select markets can sign up for a “wake-up” text message early Black Friday morning that will include information about the day’s activities and special promotions at their local Jones Lang LaSalle-managed shopping center.   Participating malls and shopping centers will also use social media and text messaging to host Black Friday contests for perks such as complimentary gift wrapping, VIP parking and other center-specific giveaways such as Amazon Kindle e-readers and shopping sprees.
On the more traditional marketing front, select Jones Lang LaSalle centers will hand out goodie bags with retailer coupons, free gift cards and other prizes, offer early-bird door-buster specials and host special holiday events. For example, Yorktown Center in Lombard, Ill. will hold its annual “Festive Sweater Friday” event.  Shoppers who wear a festive sweater can win a gift card valued between $10 and $100.  The promotion includes a kids’ craft event where kids can make their own holiday sweaters and free photos capturing shoppers kicking off the holiday season while wearing their festive sweaters. 

Holiday Countdown to Discounts & Offers
New for 2011, participating Jones Lang LaSalle centers will engage shoppers with a Holiday Countdown Calendar.  From December 1 through 24, shoppers can check out the Countdown Calendar at their local shopping center or on Facebook. Each day a new text code will be revealed that shoppers can use to get the offer of the day from select retailers.
“The Holiday Countdown Calendar is our signature integrated program this year and it’s a great example of how a time-honored tradition can be leveraged through digital marketing,” said Julie Rickey, Senior Vice President and Director of Consumer Marketing, Jones Lang LaSalle Retail. “The Countdown Calendar helps shoppers celebrate the anticipation of the holidays and get great deals while driving traffic and sales to our retailers.”
“Must-Have Gift” Giveaways
Each holiday season, a few products reach must-have status on holiday wish lists of shoppers around the nation. To capitalize on pent-up demand for this season’s hot items, participating centers will offer customers a chance to win one of the most coveted gadgets this year - the Amazon Kindle e-reader, the #1 best-selling item on with the most five-star reviews. Shoppers can register to win via Facebook, text message or by completing an entry form in the center.

Traditional Meets Digital
Jones Lang LaSalle-managed shopping centers are integrating social and mobile marketing into their traditional holiday programs to create simple but meaningful ways to celebrate the season. For example, shoppers can opt-in to receive a message from Santa that may include an offer for a giveaway, goodie bag featuring retailer coupons, a discount on a photo with Santa and details about Pet Nights with Santa.
The firm will also leverage the recent roll-out of its digital media programs including The Scoop customer loyalty program, the My Style social media program and center-specific mobile apps to deliver up-to-the-minute information on fashion trends, retailer promotions and events for the holidays.

Putting the Ho! Ho! Ho! Back into the Holidays
In addition to marketing initiatives, shopping center staff will implement hundreds of ways to Spread the Cheer this holiday season including festive events, random acts of kindness like handing out free bottled water, scraping snow off windshields, helping carry packages to customers’ cars or distributing complimentary gift cards to shoppers. 

New for 2011, Jones Lang LaSalle-managed shopping centers will be giving shoppers a chance to pay it forward through uplifting Spread the Cheer holiday cards. The cards will feature inspirational quotes from sources such as the Miracle on 34th Street movie, Buddy the Elf and Helen Keller, with a message on the back that encourages customers to pass the card on to a friend or stranger to spread the cheer.  Shopping center staff will place the cards in select Black Friday goodie bags, hand them out to shoppers waiting in lines and at special events or place them on car windshields in parking lots. 

“Our goal each holiday season is to not only help our retailers have a profitable season and our shoppers to have a more convenient and affordable experience, but to celebrate the traditions and meaning behind the season,” said Rickey.  “We’ve designed our ‘Spread the Cheer’ campaign this year to engage consumers and make them an active part of our holiday promotions and events.” 
About Jones Lang LaSalle Retail
As the leading retail service provider, Jones Lang LaSalle Retail manages the largest third-party retail portfolio in the country.  The firm's 98 million-square-foot retail portfolio consists of more than 350 regional malls, strip centers, power centers, lifestyle centers, ground-up development projects, mixed-use centers, transportation terminals and over 18,000 retail ATM's and bank branches across 50 states. Globally, Jones Lang LaSalle (NYSE: JLL) has a retail portfolio of 278 million square feet of property under management and leasing, including more than 21,600 retail locations on four continents. Jones Lang LaSalle is the only global real estate services firm with a team of dedicated, full-time experts who deliver comprehensive and globally integrated services in Energy and Sustainability under one umbrella. The firm offers leading-edge, industry-unique technology, training and tools in energy and sustainability to maximize the benefits for its clients and the greater community.  For more information on Jones Lang LaSalle Retail, visit
About Jones Lang LaSalle
Jones Lang LaSalle (NYSE:JLL) is a financial and professional services firm specializing in real estate. The firm offers integrated services delivered by expert teams worldwide to clients seeking increased value by owning, occupying or investing in real estate. With 2010 global revenue of more than $2.9 billion, Jones Lang LaSalle serves clients in 70 countries from more than 1,000 locations worldwide, including 200 corporate offices.  The firm is an industry leader in property and corporate facility management services, with a portfolio of approximately 1.8 billion square feet worldwide. LaSalle Investment Management, the company’s investment management business, is one of the world’s largest and most diverse in real estate with $47.9 billion of assets under management. For further information, please visit our website,