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News release

ATLANTA, GA

Jones Lang LaSalle Delivers New Digital Innovations to Make Shopping Easier Than Ever

Launch of mobile mall apps, “The Scoop” customer loyalty program and My Style social media program to make shopping easier and more rewarding


ATLANTA, October 31 2011 — In a creative way to engage and connect with shoppers this holiday season and beyond, Jones Lang LaSalle announced today that it has launched an innovative and comprehensive digital media program across its 98-million-square-foot nationwide retail portfolio. The firm is rolling out The Scoop customer loyalty program, the My Style social media program and new center-specific mobile apps to deliver up-to-the-minute information on fashion trends, retailer promotions and events. Designed to connect with consumers to make shopping easier and more rewarding, the programs reinforce Jones Lang LaSalle’s position as an industry leader in digital marketing.

“These digital media initiatives are designed around the idea that the shopping center is no longer just a place to shop but a social space that consumers can also shop in,” said Greg Maloney, CEO and President, Jones Lang LaSalle Retail. “By becoming a digital curator of the latest retailer offers and promotions and providing customers with an engaging, interactive experience and easier access to shopping information, we are building brand loyalty for our shopping centers and supporting retailer sales.”

The Scoop Customer Loyalty Program
Jones Lang LaSalle’s The Scoop customer loyalty program, www.findthescoop.com, rewards shoppers with insider information and access to deals, offers and perks at their local shopping center. By registering for the program, customers can access an online shopping guide that provides 24/7 real-time access to retailer promotions, searchable by store name, category or keyword. Customers will also receive regular e-blasts and text messages with special offers as well as access to additional perks when they visit their local Jones Lang LaSalle shopping center. 

Top Trends and Fashion Tips at My Style
Jones Lang LaSalle also recently launched its My Style program to provide their shopping center marketing managers with fresh, on-trend social media content they can use to engage with their shoppers.  “The My Style program seeks to start a conversation with shoppers about the latest retail and fashion trends  through multiple social media channels including Facebook, Twitter, YouTube and the My Style blog on Tumblr.com,” said Julie Rickey, Director of Consumer Marketing, Jones Lang LaSalle Retail.  “The My Style program was designed to engage our shopping centers’ social media fans in a way that is meaningful to them as well as beneficial to the centers’ retailers.”

The program includes monthly My Style videos on YouTube (Click here for example) where stylists highlight the hottest trends featuring apparel and merchandise available at retailers in Jones Lang LaSalle shopping centers.  The My Style blog (http://mystylewatch.tumblr.com/) on fashion-forward website Tumblr.com serves as a one-stop resource for the featured retail trends, fashion tips and videos.   Jones Lang LaSalle marketing managers also receive regular “Scoop Sheets” featuring   current retail trends and retailer promotions they can post on their center’s Facebook and Twitter pages. Click here to view the Genesee Valley FaceBook page. (Will link to adjacent graphic in actual press release.)

Marketing managers at Jones Lang LaSalle centers have embraced the My Style program as an effective platform for connecting with their large – and growing – community of social media fans. 

“With nearly 19,000 customers that now “like” Bel Air Mall on Facebook, the task of continuously posting relevant and compelling content can be daunting,” said Shelley Rehberg, Marketing Manager at Bel Air Mall in Mobile, Alabama. “Since it includes more than just the sale of the day, The Scoop presents the mall as the go-to source for special deals and money-saving offers, while the My Style videos, averaging more than 4,000 impressions each, provide expert advice to our shoppers.”

The 42 centers in Jones Lang LaSalle’s portfolio with an active social media presence have received 8.6 million newsfeed impressions on Facebook alone year-to-date.  Total annual newsfeed impressions are projected to reach 13 million by year-end.

Going to the mall? We have an app for that!
Jones Lang LaSalle has also launched center-specific mobile apps that give consumers direct access to local shopping center and retailer information on their iPhones or Droid devices. Through a quick and free download, consumers can have all the local shopping information they need instantly at their fingertips, instead of having to go through a shopping center developer or management company’s portal of multiple properties. The app includes a Google Map feature, a store directory, listings of mall events and access to Retail Buzz – a feature that pulls each retailer’s social media feeds from FaceBook and Twitter. Click here for an example (will link to image).

About Jones Lang LaSalle Retail
As the nation’s leading retail service provider, Jones Lang LaSalle Retail manages the largest third-party retail portfolio in the country.  The firm's 98-million-square-foot retail portfolio consists of more than 300 regional malls, strip centers, power centers, lifestyle centers, ground-up development projects, mixed-use centers, transportation terminals and over 18,000 retail ATMs and bank branches across 50 states. Globally, Jones Lang LaSalle (NYSE: JLL) has a retail portfolio of 272 million square feet of property under management and leasing, including more than 21,000 retail locations on four continents. Jones Lang LaSalle is the only global real estate services firm with a team of dedicated, full-time experts who deliver comprehensive and globally integrated services in Energy and Sustainability under one umbrella. The firm offers leading-edge, industry-unique technology, training and tools in energy and sustainability to maximize the benefits for its clients and the greater community.  For more information on Jones Lang LaSalle Retail, visit www.jllretail.com.
 
About Jones Lang LaSalle
Jones Lang LaSalle (NYSE:JLL) is a financial and professional services firm specializing in real estate. The firm offers integrated services delivered by expert teams worldwide to clients seeking increased value by owning, occupying or investing in real estate. With 2010 global revenue of more than $2.9 billion, Jones Lang LaSalle serves clients in 70 countries from more than 1,000 locations worldwide, including 200 corporate offices.  The firm is an industry leader in property and corporate facility management services, with a portfolio of approximately 1.8 billion square feet worldwide. LaSalle Investment Management, the company’s investment management business, is one of the world’s largest and most diverse in real estate with $45.3 billion of assets under management. For further information, please visit our website, www.us.joneslanglasalle.com.