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News release

San Francisco, CA.

Digital Shopping Innovator FLUID, Inc. Doubles in Size, Takes 14,200 SF at 222 Sutter Street

Move from SOMA Shows Spread of Tech-Oriented, Creative Firms Throughout City


SAN FRANCISCO, April 5, 2011 – San Francisco-based interactive agency, web design and software firm FLUID has signed a lease for approximately 14,200 square feet at 222 Sutter Street in the city’s Union Square/Financial District area.  

The new space is roughly double the size of the rapidly expanding firm’s space in SOMA, says Tony Zucker of Jones Lang LaSalle, who together with colleague Travis James represented FLUID in lease negotiations. 

“More creative/tech firms are finding the SOMA market to be increasingly tight in terms of cool, collaborative space but they are finding options in other parts of the city where equivalent space also tends to be less costly,” says Zucker.

FLUID, which has pioneered digital shopping experiences through its custom agency engagements and Fluid Retail Experience Platform, counts a large number of retailers among its clientele including North Face, Vans, Diane Von Furstenberg, Nine West, Reebok and lucy.com. 

“As we looked for a location that could meet our expansion needs and also offer an environment that our employees and partners could identify and be comfortable with we realized being close to the Union Square area – as the retail heart of San Francisco – really was the best place for us,” said Tamir Scheinok COO, FLUID.

Built just after the 1908 earthquake and used until 1984 as a furniture store and warehouse, the building has since been extensively renovated and converted to retail and office uses and maintained by current owner Equity One, 222 Sutter Street is also home to retailer Loehmann’s, and other office users such as Global Fund for Women, Mother Jones and another recent emigre, Craigslist. 

Fluid: Digital Shopping Innovation

Fluid creates engaging customer experiences that drive conversion, satisfaction and brand loyalty. Fluid delivers these results though custom agency engagements and the Fluid Retail Experience Platform. Founded in 1990 and with offices in San Francisco and New York, Fluid's customers range from mass-market retailers to luxury goods manufacturers, and include top brands such as: Diapers.com, Coach, Nine West, Pottery Barn, Reebok, Sears, The North Face, and Vans. For more information, visit www.fluid.com and follow us on Twitter @Fluid or Facebook FluidInc.

About Jones Lang LaSalle

Jones Lang LaSalle (NYSE:JLL) is a financial and professional services firm specializing in real estate. The firm offers integrated services delivered by expert teams worldwide to clients seeking increased value by owning, occupying or investing in real estate. With 2010 global revenue of more than $2.9 billion, Jones Lang LaSalle serves clients in 60 countries from more than 1,000 locations worldwide, including 185 corporate offices.  The firm is an industry leader in property and corporate facility management services, with a portfolio of approximately 1.8 billion square feet worldwide. LaSalle Investment Management, the company’s investment management business, is one of the world’s largest and most diverse in real estate with more than $41 billion of assets under management. For further information, please visit our website, www.joneslanglasalle.com.

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