Impact of economic transformation on Latin America’s lodging industry.
Despite economic pressures, the Latin American lodging market continues to undergo a significant transformation. The experience of mature economies suggests that key countries in Latin America will register disproportionate demand growth throughout the next decade, fueled by significant infrastructure investment, economic growth and transfer of technology and know-how, among other factors.
Approximately 449,500 new rooms dispersed across more than 300 emerging markets are projected between now and 2025 in our six profiled markets – Argentina, Brazil, Chile, Colombia, Mexico and Peru – a 57% increase in the amount of hotel rooms currently available.
One major trend that JLL’s research uncovered across all of the countries is the proliferation of branded hotel supply, with growth observed by both regional and global brands. Brand changes and conversions were prevalent between 2012 and 2015, with approximately 11,000 room conversions in Brazil and 10,000 in Mexico. By 2025, branded assets are expected to surpass independent products creating a significant amount of opportunity for professional, third-party hotel management companies.
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JLL’s Hotels & Hospitality Group has completed more transactions than any other hotels and hospitality real estate advisor over the last five years, totaling more than $68 billion worldwide.
Between negotiating the world’s most extraordinary, enticing and profitable property deals, the group’s 350-strong global team also closed more than 4,400 advisory, valuation and asset management assignments. Investors worldwide turn to JLL to shape their strategies, tailor their portfolios and maximize the value of their assets. We are recognized as the global leader in real estate services across hospitality properties of all shapes and sizes. Our expert advice is backed by industry-leading research.
We apply our broad spectrum of hotel valuation, brokerage, asset management and consultancy services through every phase of the hotel lifecycle. We have helped more hotel investors, owners and operators achieve high returns on their assets than any other real estate advisor in the world. Whether you are looking for a hotel or you’re ready to sell, we’ll use our capital markets expertise, hospitality industry knowledge and global relationships to put the right parties together and execute a bespoke deal that exceeds your objectives.
Daniel del OlmoSVP & Managing Director, Latin
America+1 973 753
Luis MirabelliVice President Development, Latin
Wyndham Hotel Group is the world’s largest hotel company based on number of hotels. As both a leading hotel brand franchisor and hotel management services provider, the company’s global portfolio consists of over 7,800 properties and 678,000 rooms in 72 countries.
Headquartered in Parsippany, N.J., with offices around the globe in London, Shanghai, Dubai and other cities, the company employs more than 9,000 associates worldwide.
From the upscale offerings of its namesake Wyndham Hotels and Resorts® brand, to the distinctly comfortable and familiar properties of its globally recognized Days Inn®, Super 8® and Howard Johnson® brands, Wyndham Hotel Group prides itself on providing guests and franchisees with exceptional customer service, great value and the most lodging choices around the world.
All hotels are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels, as well as certain Ramada, Days Inn and Super 8 hotels outside of the United States, which may be managed by one of the affiliates of Wyndham Hotel Group.
Wyndham Hotel Group is one of three business units of Wyndham Worldwide Corporation (NYSE: WYN), one of the world’s largest hospitality companies providing hotels, timeshare resorts, vacation rentals and timeshare exchange.
RCI is the worldwide leader in vacation exchange with over 4,000 affiliated
resorts in approximately 100 countries. RCI pioneered the concept of vacation exchange in 1974,
offering members increased flexibility and versatility with their vacation ownership experience.
Today, through RCI® Weeks, the traditional week-for-week exchange system, and RCI Points®, the
industry’s first global points-based exchange system, RCI provides flexible vacation options to its
3.7 million RCI subscribing members each year.
Through TORE (RCI’s consulting division for Tourism Oriented Real Estate) RCI supports the growth
of the hospitality industry in Latin America providing comprehensive advisory services for the
development of new products and new business models. RCI is part of Wyndham Exchange & Rentals
and the Wyndham Worldwide family of brands (NYSE: WYN). For additional information visit our media
center, rciaffiliates.com or The RCI Blog. RCI also can be found on Facebook, YouTube and Twitter.
Juan Ignacio RodriguezSVP Business Development - Latin America+52 55
DLA Piper is one of the world’s preeminent business law firms, with 4,200
lawyers in more than 30 countries worldwide. We represent more than half of the Fortune 250,
innovative emerging businesses, financial institutions and many of the key players in the hospitality
industry. Our multidisciplinary Hospitality and Leisure practice advises owners, managers,
franchisors, developers, lenders and providers and users of capital in matters ranging from day-to-
day issues and concerns to some of the industry’s biggest transactions. Our lawyers have unparalleled
industry knowledge and experience that enables us to identify trends, craft solutions and be
consummate business advisors and deal-makers for our clients. We know the industry, the key players
and the important business and legal concerns in all tiers of the market. We deliver results with our
extensive experience advising on all aspects of hospitality-related projects and have a keen
understanding of the industry from all perspectives.
Our clients in the hospitality industry also benefit from our thriving Latin America practice,
which assists clients from both inside and outside the region with the full range of legal and
commercial services that we provide worldwide. We can provide clients with comprehensive legal
counsel on virtually any business legal issue they encounter, such as project finance, M&A and
capital markets transactions; franchise and distribution matters; tax structuring; and cross-border
disputes. With tremendous regional growth spurred by globalization, Latin America is a booming market
for the hospitality industry. DLA Piper is ideally positioned to help clients conduct business
throughout the region and beyond.
Stuart BerksonPartner and Chair, Latin America Practice+1 312 368
VOA Associates Incorporated, founded in 1969, is an international design firm
with offices in Chicago, Illinois; Highland, Indiana; New York, New York; Orlando, Florida;
Washington D.C.; São Paulo, Brazil; Shanghai, China; Beijing, China and Bogotá, Colombia. VOA is
dedicated to inspired collaboration that serves our Clients in Latin America. VOA Associates has
operated an office in Brazil for the past 18 years and maintains a high profile in the region.
Recently, VOA opened an office with local representation in Bogotá, Colombia where we are currently
designing active Hospitality projects. We are also involved in Hospitality projects in Chile, Brazil,
Bolivia, Mexico and Panama including the design of both Interiors and Architecture for the first
Marriott branded Hotel in Santa Cruz, Bolivia.
Our Hospitality portfolio includes work with
all the major Brands in South America including Marriott International, Hyatt Hotels Corporation,
Hilton Worldwide, Louvre Hotels, Wyndham Hotel Group and Starwood Hotels & Resorts. In the case
of Marriott, Hilton, Louvre and Starwood, VOA has created prototype documents for Select-service
hotels. We offer comprehensive services embracing many disciplines including Architecture, Interior
Design, Programming, Master Planning, Urban/Land Planning, Strategic Planning, Landscape Design and
LEED Consulting. Our firm serves these markets Commercial + Mixed- Use, Corporate Interiors + Not-
for-Profit, Education, Entertainment + Cultural, Government, Healthcare, Hospitality, Retail, Multi-
Family Housing and Residential.
Mark PrattAssociate Principal+1 312 453 firstname.lastname@example.org
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Read the full report to find out more about the research and see highlights on each of the six countries profiled.
We are in the business to create and deliver real value. Contact our experts or find more information and research on the
Latin American lodging market.
This industry white paper has been made possible by a collaboration between JLL and a number of industry participants.
Download the 2013 report to read our original analysis and gain insight into how much the four target countries have changed in just three years.