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Hotels and Hospitality

Impact of economic transformation on Latin America’s lodging industry.

Despite economic pressures, the Latin American lodging market continues to undergo a significant transformation. The experience of mature economies suggests that key countries in Latin America will register disproportionate demand growth throughout the next decade, fueled by significant infrastructure investment, economic growth and transfer of technology and know-how, among other factors.

Approximately 449,500 new rooms dispersed across more than 300 emerging markets are projected between now and 2025 in our six profiled markets – Argentina, Brazil, Chile, Colombia, Mexico and Peru – a 57% increase in the amount of hotel rooms currently available.
One major trend that JLL’s research uncovered across all of the countries is the proliferation of branded hotel supply, with growth observed by both regional and global brands. Brand changes and conversions were prevalent between 2012 and 2015, with approximately 11,000 room conversions in Brazil and 10,000 in Mexico. By 2025, branded assets are expected to surpass independent products creating a significant amount of opportunity for professional, third-party hotel management companies.

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