Skip Ribbon Commands
Skip to main content

Tourism Strategy

Learn how to maximize the impact of tourism through a team of strategic planning experts that support your destination's success.


From strategic planning to destination master plans, our team has experience working for various clients including destination marketing organizations, convention & visitors bureaus, states, cities, counties, economic development organizations, chambers of commerce, convention centers, performing arts centers, hotel owners, operators and investors.

Global resources

Our 350-strong global team can accommodate our client’s tourism strategy and destination planning needs anywhere in the world. Gain access to over 25 years of experience in services such as: 

• Destination Strategic Planning
• Hospitality Industry Research
• Convention Industry Research
• Meetings Market Research
• CVB & Convention Center Coordination
• Governance
• Sales Team Deployment
• Accountability
• Goal Setting • Marketing Strategy
• Target Markets
• Branding
• ROI Based Campaigns
• Event Prospecting
• Enhancing Citywide Events
• Creating New Signature Events
• Current Events Metrics
• Event Strategy

Inclusive planning approach

We take pride in ensuring that the greater tourism industry and key stakeholders are included in the overall planning process.  In a recent presentation to a county board of supervisors, we presented a tourism strategic plan with key tourism stakeholders as co-presenters. The plan was developed by and in conjunction with the tourism industry and community in the destination.

In-house research

We track economic and hospitality demand-related indicators across the sector and produces monthly, quarterly and annual research reports as well as market specific analyses. Our global research team continually responds to the shifting market and has, as an example, recently begun tracking new indicators related to the sharing economy and the impact of home-sharing sites on tourism. 

You'll also have access to more focused reports on specific markets tailored for our clients. These reports give a snapshot of the tourism and hospitality market indicators such as airport passengers, major industry sectors, economic and demographic characteristics, hotel supply and demand, etc.

Recommended resources

Global Hospitality Research Hub

When making critical decisions about hotel and hospitality real estate, investors want to know their advisors are armed with relevant data and proven resources.

View our research