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Case Study

Maintaining a Pier Without Peer

When The Pier Shops at Caesar’s opened in 2006, they were like nothing else.  Built on a pier extending 900 feet into the Atlantic Ocean, the $145 million redevelopment project adjacent to Caesar’s Casino entices visitors with almost 80 upscale stores, seven (according to web site) fine restaurants and several entertainment venues, all with spectacular seaside views.

The facility also faced a world-class operational challenge.  From only one point of entry and exit, to over 2,000 linear feet of windows to clean, to warding off seagulls from the largest oceanfront perch on the Jersey shore, The Pier Shops at Caesar’s encountered obstacles far beyond those of a typical lifestyle center.  The owners engaged Jones Lang LaSalle as an advisory partner because of our deep experience in overcoming barriers to operational success for some of the world’s largest, most unique visitor attractions.

Working closely with the developer and retailers, our team conquered the pier’s logistical challenge in helping structure and procure key services such as security, housekeeping, trash removal, window cleaning, even bird control.  And our training programs will assure that future managers assuming client-side responsibility for the waterfront development won’t sink under the responsibility.

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