Skip Ribbon Commands
Skip to main content

Case Study

Branding a destination

west 8th seattle

​West 8th is a 28-story office building in Seattle that was 100 percent vacant in shell condition in 2010. The building lacked a brand identity and image in a challenging market, and was struggling to compete with two adjacent properties and large-block vacancies in established CBD buildings.

The building’s location was perceived as being too far north of the CBD and market fundamentals were challenging (23 percent market vacancy, low-cost competition for large-block space). The JLL team positioned the location as a “bridge” between the CBD and the dynamic South Lake Union submarket and focused marketing efforts on the growing tech and non-profit sectors.

To gain leasing momentum, the team sought smaller, full-floor tenancies while pursuing large-block users, and launched aggressive and proactive marketing and outreach campaigns targeting both brokers and tenants, using renderings, marketing boards and finished space tours to communicate the vision. JLL’s excellent tenant rep broker relationships were also leveraged to ensure touring and short-listing success.

By 2011, the JLL team had increased occupancy from zero to 97 percent, securing unmatched credit tenants at terms superior to those at the adjacent competition.

Learn more about our leasing services and team in Seattle.

All case studies

 

 

Orange Regional Medical Center/united-states/en-us/case-studies/510/orange-regional-medical-centerOrange Regional Medical CenterA campus expansion plan that encompasses an owner constructed and financed, new physician office building incorporating an ambulatory care center, along with an attached but separate cancer center addition and renovation. A consolidation and enhancement of outpatient care services on the Main Campus, for a collaborative and interdisciplinary approach for outpatient diagnostic and treatment services.
UCSF Benioff Children’s Hospital Oakland/united-states/en-us/case-studies/511/ucsf-benioff-childrens-hospital-oaklandUCSF Benioff Children’s Hospital OaklandUCSF Benioff Children's Hospital was designed in 3 separate zones: patient, caregiver and family, ensuring that “family centered” concepts were followed.
NetScout/united-states/en-us/case-studies/512/netscoutNetScoutNetScout was dealing with surplus space in their corporate office and interested in finding a more efficient solution. So JLL's Tenant Representation team jumped into action.