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Case Study

A high-tech giant takes a comprehensive approach to improving CRE

tech company

​A global high-tech giant sought a partner to provide a comprehensive training program that would enhance its corporate real estate (CRE) team’s business unit relationships. Areas for improvement included goal alignment, clarity of roles and accountability, stakeholder management and quality of customer relationship management.

Through a combination of workshops and dedicated resource support, JLL consultants provided training and ongoing coaching to improve the relationship management skills of the organization’s in-house CRE staff. Six Sigma training tools and ongoing support enabled learners to internalize best practices and improve business unit alignment and engagement with key stakeholders. Establishing a clear delineation of stakeholder roles and responsibilities helped teams focus on value-add activities, while the implementation of consistent report templates simplified stakeholder analyses of real estate portfolio information.

As a result, in-house CRE team members measurably enhanced their relationship management skills, according to stakeholder assessment, and achieved better alignment with business unit requirements. One-hundred percent of the real estate team’s relationship managers completed the training program, and 94 percent of the tools created and implemented for the project were recommended as best practices for a broader relationship management program.

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