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Case Study

Scripps Plaza


How to renovate the project to meet the needs of the market, and overcome the stigma on the project.

What did we do?

We worked with the owners to develop a creative plan to demolish a poorly designed 50,000 SF building, increasing the curb appeal and parking ratio of the project. We held off announcing plans until the plans were completed, and began demolishing the building at a broker open house to create an impactful impression to destroy the perception of the project.


JLL achieved rental rates 10-20% higher than pro-forma and completed 70,000 SF of new and renewal transactions since the beginning of renovation.


Jay Alexander
Managing Director
+1 858 410 1188

Tim Olson
Senior Vice President
+1 858 410 1253

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