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Case Study

Understanding the local markets to find the best locations

AAA Auto Club provides membership, travel, insurance, and financial services offerings to more than 8.4 million members through a network of nearly 8,000 employees in approximately 300 office locations.  AAA Auto Club was challenged with finding additional ways to connect with their membership. They decided to offer automobile service centers, open to the public but discounted for auto club members.  These retail locations could also house AAA offices offering additional auto club consumer products. To implement this plan, AAA needed strategic development assistance and transaction management.

Jones Lang LaSalle assisted AAA with developing targeted customer criteria and creating a strategic development plan for the Chicago MSA including prioritized trade areas. In 2013, our team identified over 60 potential qualified sites and is currently negotiating six locations for projected 2014 openings. We continue to provide successful results for AAA that positively impact their business.  Through strong lease negotiations, which involved substantial reductions in initial requested rental rates, we generated savings in excess of $2,000,000.

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