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Case Study

Strategic marketing repositions center as a prominent destination

​EpiCentre is a shopping, dining and entertainment property encompassing 310,000 square feet located in the center of Charlotte’s uptown business district. Ownership engaged JLL to provide management, marketing and leasing services with a focus on maximizing profitability. 

EpiCentre had a decentralized marketing program and needed to improve relationships with tenants and the community.  Our team created a strategic marketing and rebranding program to re-position EpiCentre as a primary shopping and entertainment destination. Our marketing plan included the following initiatives:

  • Launched  the “Simply Epic”, a public relations campaign, which included renovating the website, enhancing social media sites  and hosting events focused on attracting families and older professionals
  • Implemented digital media efforts, which resulted in doubling Facebook “likes” within one year to nearly 9,150 and doubling Twitter followers to nearly 5,000.  The 11 million annual visitors to Uptown Charlotte have been reached by implementing a QR Code and mobile texting program resulting in 60% of the website traffic made through mobile devices.

EpiCentre has now been positioned as the “town center” of the community and the relationships between the center and community are better than ever. Our aggressive marketing for leasing efforts also helped secure 58,500 square feet of new tenants, which increased occupancy from 53% to 98% from 2012 to 2013.

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