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Case Study

Attracting the right tenants for property success

The Palms at Town & Country, located in Kendall, FL, underwent a two-phased redevelopment starting in 2010 to become an inclusive retail, dining and entertainment lifestyle experience to the market. Ownership hired JLL Retail to provide management and leasing services during the redevelopment to help transform the center into a primary shopping destination.

Partnering closely with ownership, our leasing team identified and targeted lifestyle tenants who would be successful in the market and secured junior anchors to complement Kohl’s and the Mediterranean-themed lifestyle center. We negotiated 183,834 s.f. of space in the lifestyle center to key retailers and restaurateurs including Blue Martini, Cadillac Ranch, Haagen Dazs, Carmines La Trattoria, CG Burgers, Loehmann’s Mens and Nordstrom Rack. Additionally, our team developed and implemented marketing strategies to rename and re-brand the center, which included digital marketing efforts and signature events to help further enhance its market position.

Located in a competitive market, Jones Lang LaSalle added value to the center by continuing to help draw new, exciting retailers with a strong customer base including Charming Charlie(the second location in the Miami area), Devon Seafood Grill, Tilly’s, World of Beer, Total Wine & More, Dick’s Sporting Goods, Sweet Tomatoes, Kohl’s, Cadillac Ranch, Bath & Body Works and VooDoo BBQ. Additionally, our development team provided construction management services to help ownership with Phase II of the redevelopment, which included negotiating the Dick’s Sporting Goods’ lease.

The Palms at Town & Country is referred to as the new “Downtown Kendall” featuring a newly-constructed, 377,000 square-foot Mediterranean-themed lifestyle center and a 358,000 square-foot convenience center with prime retail, dining and entertainment. Due to the collaborative efforts of our management, leasing, marketing and development teams, we were able to successfully meet ownerships’ goals to create The Palms at Town & Country as the primary retail destination in Kendall.

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