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Case Study

A Refreshing Finish for Coke's Major Attraction

A new 90,000-square-foot World of Coca-Cola corporate attraction to replace its outdated existing facility started out with great intentions. But by the end of the schematic design phase, the project, which included a nine-acre park and 400-car parking deck, had already soared over budget without clear direction. We were engaged as development manager to align the project scope, schedule and budget with the original goals.

Our team revamped the entire project. The schematic design phase was solidified with regular progress meetings and comprehensive review of design contracts to evaluate scope versus fee. We used our findings to justify fee renegotiation with the major designers. Next, we implemented a procurement strategy and roadmap to help Coca-Cola achieve its ambitious goal for Minority and Women-Owned Business Enterprise participation. Finally, we developed a system for managing multiple projects within overall project scope through transparent task schedules and mini-budgets.

Ultimately our management saved Coca-Cola over $1.5 million. Additionally, we identified and executed a value engineering plan which mitigated $2.5 million in design variances while adding $2 million in project scope.

The new World of Coca-Cola includes a 4-D theater, the world’s largest collection of Coke memorabilia, a fully functioning bottling line that produces commemorative bottles of Coca-Cola, a tasting experience, and a pop culture art gallery. Over a million visitors a year are expected to enjoy the attraction, that was once stuck in a holding pattern.

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